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Role Overview:
NakedCashmere is looking for an innovative and results-driven Email & SMS Marketing
Manager to join our marketing team. The ideal candidate will be responsible for developing and
executing email and SMS marketing strategies that drive customer engagement, retention, and
sales. This role requires a strong understanding of digital marketing, excellent communication
skills, and a passion for fashion and sustainability.
Key Responsibilities:
● Strategy Development: Create and implement comprehensive email and SMS
marketing strategies to drive customer acquisition, engagement, and retention.
● Campaign Management: Plan, design, and execute email and SMS campaigns,
including newsletters, promotions, product launches, and seasonal campaigns.
● Content Creation: Collaborate with the content and design teams to produce
compelling and on-brand email and SMS content that resonates with our audience.
● Segmentation & Personalization: Develop targeted email and SMS campaigns using
customer segmentation and personalization techniques to deliver relevant content and
offers.
● Automation: Set up and manage automated marketing workflows to nurture leads and
retain customers throughout their lifecycle.
● Analytics & Reporting: Monitor and analyze campaign performance metrics, generate
insights, and provide regular reports to optimize future campaigns.
● A/B Testing: Conduct A/B testing to evaluate the effectiveness of different email and
SMS strategies and content.
● Compliance: Ensure all email and SMS marketing activities comply with relevant laws
and regulations, including GDPR and CAN-SPAM.
● Customer Database Management: Maintain and grow the email and SMS subscriber
lists, ensuring data accuracy and cleanliness.
● Industry Trends: Stay updated with the latest email and SMS marketing trends, tools,
and best practices to continuously improve our marketing efforts.
Qualifications:
● Bachelor’s degree in Marketing, Communications, Business, or a related field.
● Proven experience in email and SMS marketing, preferably in the fashion or retail
industry.
● Strong understanding of email and SMS marketing platforms (e.g. Klaviyo, Attentive).
● Excellent written and verbal communication skills with a keen eye for detail.
● Proficiency in data analysis and reporting using tools like Google Analytics and Excel.
● Experience with customer segmentation, personalization, and automation.
● Creative mindset with the ability to produce engaging and visually appealing content.
● Strong organizational and project management skills.
● Knowledge of email and SMS marketing regulations and best practices.
● Passion for fashion and sustainability.
Full Time
$106k-137k (estimate)
06/25/2024
07/12/2024
360sweater.com
New York, NY
<25
Retail
The following is the career advancement route for Email Marketing Manager positions, which can be used as a reference in future career path planning. As an Email Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Email Marketing Manager. You can explore the career advancement for an Email Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming an Email Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Email Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Email Marketing Manager job description and responsibilities
Responsible for the content of the emails.
03/15/2022: Melbourne, FL
They should have a strategy for reaching a target audience that shapes the emails they develop.
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Ensure emails meet high and quality deliverability standards.
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Design, assemble and create overall email marketing campaigns.
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Plan and design different CTAs for email templates.
02/05/2022: Orlando, FL
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Email Marketing Manager jobs
This career requires extensive business and marketing experience.
03/26/2022: Dayton, OH
Aware of email marketing regulations and compliance requirements.
03/14/2022: Spokane, WA
Get a Digital Marketing Certification.
01/25/2022: Muskegon, MI
Someone who has experience with email database management and SQL would be an asset.
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Proven work experience as an Email marketing manager or Digital marketing specialist.
03/03/2022: Asheville, NC
Step 3: View the best colleges and universities for Email Marketing Manager.