Position Summary:

Job Title: Wholesale Account Specialist

Duration: Long Term Contract

Location: Boston, MA

Note: Must be willing to travel up to 95%. Travel within set regional areas within the US.

Job Description:

Required Skills:

• Experience in wholesale parts sales

• Sales experience / sales acumen

• Understanding of US automotive aftermarket

• 5 years of experience in a relevant role within the automotive or wholesale industry is required.

• Bachelor's Degree

Desired

• Master Degree in Business Management or Marketing

Skills: General skills needed to perform the job

• Communication skills - interpersonal, presentation and written

• Ability to integrate people and system process

• Influencing and negotiation skills

• Problem solving

• Experience in directing sales multiple channels

• Knowledge of Aftermarket or OEM sales and supply environment

• Wholesale (Field) automotive experience

• Parts, accessory, & service marketing experience

• Retail/Parts Manager Experience

• Proficient in current Dealer DMS systems data and Office applications.

Work Flexibility: Physical requirements, travel requirements, work schedule, etc.

• Must be willing to travel up to 95%. Travel within set regional areas within the US.

Role Responsibilities: List essential functions in order of importance; include percentage of time spent performing each function (total should equal 100%)

New Shop Account Outreach (40%)

Cold Calling Shops: Actively visit independent body and mechanical repair shops to form parts ordering relationships with Dealers.

Identify Key Personnel: Identify and connect with the shop personnel responsible for parts ordering to ensure smooth communication and relationship-building.

Facilitate Introductions: Facilitate live introductions between new shop customers and dealership Parts Managers and wholesale teams to build and improve direct relationships.

Confirm Orders: Work with dealership wholesale teams to confirm and manage live customer orders through the relevant software.

Update CRM Profiles: Regularly update customer profiles in the Wholesale CRM system to enhance email capture rates and improve the effectiveness of marketing campaigns.

Document Visits: Meticulously document all account visits and interactions in the Dealer CRM database to assist with Dealer account maintenance and ROI tracking.

Shop Software Adoption (40%)

Identify Non-Users: Identify shops that are not currently using CollisionLink, OPS, CCC, or RepairLink EPO platforms to target them for adoption initiatives.

Promote Collaboration: Persuade independent shops to collaborate with local authorized Dealerships by highlighting the features and benefits of the ordering platforms.

Provide Support: Offer hands-on support to independent shops, assisting with EPO platform sign-up, installation, integration, and usage, as well as guiding them through the parts ordering process.

Manage Issues: Actively manage and escalate any issues shops encounter with platform providers, ensuring they receive timely and effective support.

Dealer Program Engagement (20%)

Field Coordination: Liaise with Wholesale Parts Specialist for each Dealer contact.

Market Kickoff Participation: Participate in market kickoff events for shop visits, working closely with Dealers to introduce new accounts and platform adoption plans.

Share Plans and Schedules: Develop and share detailed shop contact target plans and schedules for new account outreach and software adoption with Dealers and teams

Review Sales Data: Regularly review Dealer sales data to verify EPO platform adoption and identify areas for improvement.

Coaching Dealers: Coach Dealers on best practices for responding to orders promptly and increasing conversion rates, ensuring they maximize the benefits of the platforms.

Escalate Opportunities: Identify and escalate Dealer opportunities to Dealer Management and Field Teams for additional support and development.