68 Director of Marketing Jobs in Los Angeles, CA
Accor is Hiring a Director of Marketing Near Los Angeles, CA
Job DescriptionAs head of Marketing, your key responsibilities will be to develop marketing strategy for the hotel’s products or services to support business growth ambitions. Key focus on calendar of campaigns and events, develop brand strategy, set the marketing budget and analyze the market and competitors.
As Marketing Director, oversee the implementation of the marketing strategy through leadership of the marketing team.
What You Will Be Doing
- Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products
- Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts
- Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
- Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
- Analyze key marketing performance metrics and provide market research, forecasts, competitor analysis, campaign results and consumer trends
- Provide tools and materials for the effective functioning of the sales and hotel operational teams
- Deliver an overview of all marketing activities aiming to drive awareness and sales – ranging from digital, print, media and social media to market research and direct marketing
- Oversee coordination with external agencies
- Produce hotel's Annual Commercial Strategy Plan, in partnership with on property leaders and regional support.
- Advising and supporting on the development of the Fairmont corporate brand
- Liaise with Fairmont Global/Regional Brand, Public Relations & Communication teams
- Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
- Salary Range: USD$145,000 to USD$155,00
- Discounted hotel rooms and food & beverage rates to employees at our sister properties around the globe.
- We provide learning programs through our Academies to promote growth and development so that you can perform at your full potential.
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21 and WATCH
Required Skills And Qualifications
- Successful track record in senior marketing role and campaign creation
- Excellent leadership, communication, and decision-making skills
- Experience in digital and print marketing, content marketing, and social media marketing
- Proven ability to plan and manage budgets
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications
- Proficiency with HTML, content management systems, and design software
- Established roster of media and PR contacts
- Desire to grow professionally through ongoing education
Your Team And Working EnvironmentWhat was true in 1966 remains true to this day: The Century Plaza Hotel is part of a visionary development intent on doing what others could only imagine. Previously deemed the “Western White House,” (as the only venue outside the White House to host state dinners), Century Plaza’s place in history remains unshakeable. A modernized take on luxury and elevated guest experience from product to people enlivens the real wow factor.
This experience begins with a new kind of workplace, one where the energy is contagious, the stories are invigorating, and the challenges present inspiring opportunities to make your mark. We provide an environment of trust, respect, and integrity. A home away from home. Where diversity and inclusion are celebrated. Privacy and personal information are protected. Through Accor’s Employee Value Proposition, we ensure fair treatment and a workplace free from discrimination & harassment.
Visa Requirements: Must provide proof of eligibility to be employed in the United States of America.
Our Commitment To Diversity & InclusionWe are an inclusive company and our ambition is to attract, recruit and promote diverse talent. We commit to a future where diverse identities are celebrated, and equitable and inclusive practices are woven into the fabric of everything we do as an organization.
Fairmont Century Plaza is an Equal Opportunity Employer EEO M/F/V/D
Why work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
Job Summary
Full Time
$185k-236k (estimate)
06/22/2024
07/20/2024
group.accor.com
ISSY-LES-MOULINEAUX, ILE-DE-FRANCE
1,000 - 3,000
1983
SEBASTIEN BAZIN
$1B - $3B
Related Companies
The job skills required for Director of Marketing include Leadership, Advertising, Insight, Marketing Plans, Public Relations, Coordination, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing. Select any job title you are interested in and start to search job requirements.
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Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director of Marketing job description and responsibilities
A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
02/05/2022: Reading, PA
A Marketing Director reports to the Chief Marketing Officer.
01/03/2022: Birmingham, AL
The marketing director leads and guides the efforts of the marketing department.
02/04/2022: Reno, NV
They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
01/14/2022: Fort Smith, AR
They typically manage marketing of a business, organization, particular product or group of products.
01/02/2022: Chico, CA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director of Marketing jobs
The director of marketing generally has at least five to 10 years of applicable experience.
01/09/2022: Orange, CA
Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
02/22/2022: Saint Louis, MO
Experience with digital marketing forms such as social media marketing and content marketing, required.
01/26/2022: Lafayette, LA
Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
03/12/2022: Lawrence, MA
Director of Marketing requires some amount of technical expertise and experience.
02/28/2022: Charleston, SC
Step 3: View the best colleges and universities for Director of Marketing.
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