Ace Hotel / Atelier Ace is Hiring a Marketing and Community Manager Near Orleans, LA
Job Details Job Location: Ace Hotel New Orleans - New Orleans, LA Salary Range: Undisclosed DescriptionSUMMARYAtelier Ace is the in-house creative studio that develops and operates Ace Hotel, Sister City, Maison de la Luz, and their partners and affiliates. The full-service studio is composed of multi-disciplinary thinkers, designers, architects, enthusiasts, optimists and friends — with some number folks to keep things upright. With a creative and operations team that understands the essence of our brands and products, Atelier Ace aims to create inspiring, cohesive and meaningful experiences for people. Let the good times roll: Ace Hotel New Orleans seeks kind, curious and industrious humans to join our family. Ace Hotel New Orleans sits at the intersection of Carondelet and Lafayette Street in a beautiful 1928 Art Deco building, flanked by museums and galleries in the city's culturally vibrant Warehouse District. A stone's throw from the French Quarter, our historic nine-story building has marinated in the magic of one of the world's most cosmopolitan cities for nearly a century. Ace Hotel New Orleans is home to some of the finest dining and drink in the city, plus a music venue right on site — a magnet for the city's most welcoming cultural emissaries. Now all we need is you. This position reports jointly to the property Director of Sales and Marketing and the Atelier Director of Brand Marketing. This position liaises and works collaboratively with the Brand team at Atelier Ace, working as an extension of the brand. This position is focused on multi-channel marketing initiatives, partnerships, programming and community engagement. A successful Marketing & Community Manager is both guest and community focused, revenue-minded, proactive and self-driven. They successfully operate with a high degree of autonomy, collaborate well, and have proven experience creating, launching and driving brand awareness initiatives to conversion. They are skilled at working both strategically (setting big picture goals, building relationships, using guest insights, data and market trends to present strong ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and problem solving). Core Focus & Essential ResponsibilitiesQualified candidates must be able to satisfactorily complete the following responsibilities. Other duties may be assigned.
Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement and increasing room bookings
Create and execute a strong content marketing strategy, including an editorial calendar spanning property websites, social channels, and email communications
Curate an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase brand awareness and affinity within target audiences
Cultivate relationships with potential partners that will have cultural value, create visibility in the market and acquire new audiences
Write and negotiate agreements with partners, including barter agreements, effectively finding value and creating mutually beneficial results
Work closely with F&B teams to create social media content plans for each restaurant on property
Manage content for Three Keys, Ace New Orleans’ live music venue, on both the website and for Three Keys’ social media accounts
Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty
Manage property briefs for the creation of both digital and physical marketing assets and collateral, work with the Atelier Creative team to ensure messaging is clear, effective and reflective of brand values
Lead on-site production for large event activations, effectively communicate support needed and work with the events team to produce recurring programming and music
Manage allotted marketing and Music & Entertainment budget, in collaboration with the Atelier Brand team and property DOSM
Communicate quarterly marketing initiatives and programming calendar to Atelier Press team and agencies partners in a timely manner for media support
Work with the Atelier Press team to field media requests, on-property media tours and photo shoots
Create and maintain a roster of people of influence, brand ambassadors and content creators, identify hosting opportunities based on quarterly goals
Own monthly reporting on marketing plans, key campaigns and KPIs to leadership and broader organization
Manage necessary website updates to ensure accuracy of information and create event pages for all programming initiatives.
QualificationsESSENTIAL QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Extremely strong organizational and planning skills, including the ability to develop and manage weekly and monthly deadlines, plans, and calendars
Ability to satisfactorily communicate in verbal and written English with guests, management, and co-workers to their understanding.
Prioritize and organize work assignments, have timely follow up and execution.
Have superb time management skills.
Maintain complete knowledge of all hotel services/features and hours of operation.
Other language, mathematical, and reasoning abilities as outlined below.
Ability to comply with physical demands as outlined below.
Knowledge and understanding of Atelier & Ace Culture & initiatives
Technologically sound with Microsoft Office applications.
Ability to compute basic mathematical calculations.
REQUIRED EDUCATION And/or EXPERIENCE
Passion for the Ace Hotel brand and the local community
5 years of marketing experience, ideally with partnership, community, event programming and production experience
Experience with social media management and content development, including writing content for social mediaExcellent verbal and written communication skills
Strong project manager and cross-functional collaborator. Able to motivate teams, multitask and prioritize against competing deadlines, evaluate tradeoffs, flag concerns, and ensure goals are met
Optimistic, proactive, self-driven and results-oriented
Ability to report on and synthesize qualitative and quantitative results, in order to optimize efficiency and effectiveness of campaigns and partnerships
LANGUAGE, MATHEMATICAL, And REASONING ABILITIES
Candidate must meet the following cognitive abilities:
Ability to understand guests’ service needs & requests.
Ability to acknowledge guests’ requests in a polite manner.
Ability to clearly communicate in verbal and written English (additional foreign languages are encouraged and preferred).
Ability to apply logical thinking and understanding to carry out written and oral instructions.
Ability to address and solve problems involving guest and operational issues.
Ability to compute basic mathematical calculations.
PHYSICAL DEMANDS / WORK ENVIRONMENTThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The typical environment is an office atmosphere with ambient room temperatures, ambient lighting, and common office equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Sit, walk, and stand continuously.
Lift / carry 10lbs/4.5kg (frequently) and 25lbs/12kg (occasionally)
Bend, squat, crawl, and reach above shoulder level.
Use dominant hand coordination for simple grasping, pushing/pulling, and fine manipulation.
May be exposed to extreme temperatures, dust, dampness, height, and moving machinery.
We are an equal opportunity employer, committed to a diverse workforce.