Job Title: Campaign Specialist

Location: Nashville, TN (Only Local)

Duration: 2 Years

Project Requirements:

• Development of a multi-channel marketing strategy, including digital, print, and in-person outreach.
• Creation of targeted marketing materials such as brochures, flyers, social media content, and website updates.
• Coordination with relevant stakeholders including university administration, veteran affairs offices, and student organizations.
• Implementation of advertising campaigns on platforms frequented by student veterans, such as military-focused websites, social media groups, and veteran-specific publications.
• Organization of informational sessions, workshops, and events geared towards student veterans.
• Utilization of testimonials and success stories from current student veterans to showcase the benefits of higher education.
• Monitoring and analysis of campaign effectiveness through metrics such as website traffic, event attendance, and enrollment figures.

The above project requirements should be in efforts to advance the following goals:

• Increase awareness among student veterans about available educational opportunities.
• Foster a supportive community for student veterans within higher education institutions.
• Promote resources and services tailored to the needs of student veterans.
• Enhance enrollment and retention rates of student veterans in higher education.

Agency Tasks and Responsibilities:

• Provide historical documents of veterans initiatives and outreach;
• Participate in strategy sessions;
• Evaluate strategies and deliverables developed by marketing agency

Deliverables:

• Marketing strategy document outlining goals, target audience, messaging, and channels.
• Drafts and final versions of marketing materials including digital graphics, printed materials, and website content.
• Documentation of event planning and execution, including schedules, agendas, and attendee feedback.
• Regular progress reports detailing campaign performance and any necessary adjustments.