What Success Looks Like In This Job

The Adams County Parks, Open Space & Cultural Arts Department is looking for a dynamic individual to join our team and assist in bringing the County’s Vision -Adams County is the most innovative and inclusive county in America for all families and businesses; and the Department’s Vision - To significantly enhance quality of life, enrich communities & INSPIRE! - to life. If selected, you will manage all marketing efforts, social media presence, and collaborate with the leadership team to better support the activities of the Parks, Open Space & Cultural Arts Department.

This includes but is not limited to providing support to various planning efforts for the department, working to promote the Adams County Fair and other Community events, supporting each division of the department to include but not limited to Parks Business Services, Cultural Arts, Special Events, Parks, Open Space and Trails Maintenance which includes the Park Rangers, Planning Design and Construction, CSU Extension and 4H. If this sounds like a good fit, please continue reading!

Examples of Duties for Success

• Develops, coordinates, and implements diverse and inclusive marketing and public relations programs designed to maximize the utilization and revenue from POSCA facilities, programs, and special events
• Champions, cultivates, and oversees Riverdale Regional Park’s “customer first” organizational approach for internal and external customer service
• Initiates and maintains strong and productive client relationship management strategies and tactics to ensure opportunities for investment in Adams County special events and facilities
• Effectively interfaces with both internal and external county staff?
• Develops and implements, in close coordination with the Communications Department, a robust organic social and performance marketing vision and strategy
• Works closely with Adams County Communications on all development efforts to ensure proper branding of Adams County facilities and special events Provides support for the Department and CSU extension with website design and social media content creation
• Partners closely with a dynamic, cross functional team and plays a key role in envisioning, planning, and managing inclusive, impactful, and effective special events
• Produces campaign strategy insights and performance analysis to drive engagement and revenue
• Drives audience growth; acquisition, retention, awareness, and affinity for the brand through commerce opportunities, content, app downloads and usage, while using social and digital marketing across diverse and inclusive media outlets Partners with the Special Events Manager and Communications Department staff? on marketing budget, planning, and execution across all media platforms
• Leads social and digital marketing efforts across offline/online, paid social, SEM, programmatic, mobile/app, video/content and other emerging platforms, to create an engaging customer journey and marketing automation
• Creates moment-based and always-on social media strategy to influence an inspiring culture
• Establishes and manages test-and-learn plans to continuously optimize media investments
• Supports Department community outreach efforts in support of capital projects or other county initiatives

Qualifications for Success

• Expertise in advertising, marketing technology and, campaign optimization
• Proven ability to utilize qualitative and quantitative data to develop actionable insights, and a thorough understanding of cross-channel attribution
• Ability to think strategically across the short-, medium- and long-term marketing vision, diverse consumer segments, and impactful goals
• Thoughtful, collaborative work ethic with strong communication skills and the ability to influence others
• Experience working with Google, BING, Facebook/Instagram, TikTok and various demand side platforms (DSPs), and email service providers (ESPs)
• Strategy minded, but still knows how to drive execution
• Have a deep knowledge and understanding of advertising and marketing technology, emerging digital platforms, and offline/online marketing trends
• Experience and deep understanding of engagement drivers across organic social media platforms, partners, and end users

More Qualifications for Success

Experience:

• 5 years of experience leading and managing offline/linear owned & operated and all things digital (paid media, email, SMS, web/app push) across agencies or established brands and the areas of essential duties shown above

Education: Equivalent combinations of education and experience, which would provide the required knowledge and skills, may be considered

• Bachelor’s degree in Marketing, Hospitality, Business Administration, or a related field preferred