Job Title: Business Development and Marketing Manager

Location: Downtown, New York (HYBRID)

Salary: $135k - $175k

Growing Law Firm is seeking a Business Development and Marketing Manager to join their team!

RESPONSIBILITIES

Event Management and Promotion

• Plan and coordinate firm events, including logistics, invitations, and RSVPs for conferences, dinners, and holiday parties.
• Update the events calendar and manage promotional materials, ensuring brand consistency across all events.
• Initiate RFPs for event vendors, negotiate contracts, and manage relationships.

Public Relations and Media Management

• Develop and maintain a dynamic editorial calendar for all media outreach activities.
• Craft and distribute engaging content such as press releases and articles highlighting firm achievements.
• Monitor media mentions and manage media relationships, ensuring positive firm representation in the press.

Rankings and Directory Submissions

• Manage legal directory submissions to improve the firm’s rankings and market branding.
• Coordinate with attorneys to ensure accuracy in submissions and leverage major platforms like Chambers, Legal 500, and Law360.

Website and Digital Content Management

• Regularly update the firm's website with fresh content, including attorney bios, news updates, and job postings.
• Implement SEO best practices and maintain website analytics to track engagement and improve visitor experience.

Social Media Strategy and Engagement

• Develop and execute a cohesive social media strategy that aligns with the firm’s branding and business goals.
• Create and schedule content across platforms, track engagement metrics, and adjust strategies based on performance data.

Graphic Design and Visual Content Creation

• Design high-quality visual content for digital and print media, maintaining consistency with the firm’s brand guidelines.
• Manage projects from concept through completion, collaborating with internal stakeholders and external vendors.

Client Relationship Management (CRM) and Email Marketing

• Oversee the CRM system to ensure effective communication and engagement with clients.
• Design and distribute targeted email campaigns, track performance, and adjust strategies based on analytics.

Internal Communications

• Manage internal communications, ensuring employees are informed and engaged with firm news and updates.

Branding and Rebranding Initiatives

• Review and refresh the firm’s branding strategy, ensuring consistency and alignment with business objectives across all platforms.

Client Relations and Business Development

• Lead efforts to strengthen existing client relationships and develop new business opportunities through strategic research and targeted communication.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA, JD, or advanced Marketing degree preferred.
• Member of the LMA preferred.
• Proven experience in marketing and business development within a legal or professional services environment.
• Proficiency in digital marketing tools and platforms, including social media management.