Purpose :

Support the development and implementation of integrated marketing campaigns for key US Football initiatives across players, partners, moments and product campaigns.
Key Accountabilities :

• Support the US Football Communications lead in the development and execution of key initiatives and campaigns with a focus on coordinating the final execution and delivery of advertising and digital media materials in partnership with internal and external agency partners
• Manage timelines, budgets and communication flow amongst the cross-functional team to ensure all team members are informed on latest updates and deadlines, etc.
• Maintain an updated status report on all marketing elements with clear action items and deliverables and follow-up with cross-functional team members as needed to ensure all project elements are on track
• Coordinate campaign recaps and postmortems, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing
• Track and reconcile all project budgets, estimates and invoices
• Support and facilitate digital/retail activation toolkit development and deployment for Trade partners
• Create and maintain presentation materials (PPT, images, videos, etc.) to support internal and external campaign updates and sell-in meetings
• Build and maintain an archive of campaign and category creative tools and act as "go to" for the cross-functional team for sourcing those tools
• Maintain an in-depth knowledge on trends impacting the target consumer and be the voice of that consumer within the cross-functional team throughout the development of the marketing programs

Key Relationships :

• US Sports BU Leaders & NCAA Leadership
• NAM Category Brand Communications Teams
• adidas Local Markets
• adidas Finance / Controlling
• adidas Procurement
• Creative Agencies / Freelancers
• External Partners / Key Accounts

Knowledge Skills and Abilities :

• Passion for sports, familiarity/expertise with US Football a strong benefit
• Understanding of consumer behavior, brand building, demand creation and campaign planning
• Understanding of an ever-changing marketing landscape
• Solid project management, process and organizational skills with a heightened attention to detail
• Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines
• Ability to exercise independent judgment and decision-making skills
• Excellent verbal and written communication skills
• Proficiency in Microsoft Office applications (Excel, PowerPoint, Word and Outlook)

Qualifications (Minimum required education and experience):

• BA in marketing, advertising or related field required.
• Minimum one (1) year of marketing-related experience
• Digital and/or communications experience preferred

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Job Title: Assistant Manager, Brand Communications (US Sports - Football)
Brand: adidas
Location: Portland
TEAM: Marketing & Communications
State: OR
Country/Region: US
Contract Type: Full time
Number: 512306
Date: Jun 21, 2024