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Adidas is Hiring a DIRECTOR, PRODUCT MARKETING - PARTNERSHIPS Near Los Angeles, CA
Director, Product Marketing - Partnerships Director, Product Marketing - PartnershipsArea Culture, Collaborations & Partnerships Department Product Marketing Direct Reporting Line Senior Director Product Marketing Subsidiary/country United States Location Los Angeles Number of Personnel Managed 3 - 6 Purpose & Overall Relevance for the OrganizationDevelop, steer, and deliver the global footwear and apparel category footprint and business strategy across functions and within the adidas brand. Key ResponsibilitiesTranslate Global BU strategy, creative direction, and vision onto category level Co-create, develop, and implement seasonal product marketing direction and strategic initiatives in conjunction with product triad leadership Lead creation of meaningful planning documents, e.g. category overview & target FOB, lifecycle management, volumes, go-in margin, etc Drive the yearly/seasonal BU cross-functional product end to end process Co-create, develop and implement consumer framework and corresponding product strategy in conjunction with Product Marketing leadership Drive achievement of financial targets and results for category by range/concept offer Identify, escalate and address business critical topics in category Monitor category financials and KPI’s (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate commercial, financial, and efficiency solutions as needed Identify business opportunities and risks; respond to them by initiating key action steps and mitigation plans with relevant BU functions and cross-functional partners Integration of Brand initiatives and technologies into category Identify new business opportunities to drive innovation and/or commerciality Work closely with the Sr Director to build short-, mid- and long-term business plans Integrate all relevant units in the planning, strategy, and execution phases (Design, Development, Innovation, Brand Marketing, Culture Marketing, Merchandising, and Planning) Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence Manage & track system accuracy and calendar milestone readiness Ensure legal compliance of concept, model and color names Prepare and present product range for creative/design/selection review sessions and internal brand milestones Create a team culture that supports the principles of diversity, inclusion, and equity Role model the brand and team values Key RelationshipsPartners and/or external parties Merchandising Design Product Operations Costing and Development Brand and Culture Marketing Head Office Legal Innovation Mindsets, Skills, And AbilitiesLateral thinking and comfortable with challenging the status quo Be open for change, support execution of change management Entrepreneurial Display and model innovative, resilient, and empathetic mindsets Strong collaborative and influencing skills Inspire, develop and lead; set organizational framework for performance and growth Ability to influence others upward and across the team/organization Extensive understanding of consumer/marketplace as well as sneaker, fashion, and sport culture Strong commercial, financial and business acumen Strong communication and presentation skills Strategic and data minded with strong executional abilities Ability to travel SkillsOutlook: Advanced Word: Advanced Excel: Advanced PowerPoint: Advanced Requisite Education And Experience / Minimum Qualifications
University degree or equivalent education required; Masters degree a plus
10 years of relevant work experience
Previous partner facing co-creation process experience
5 years management experience of diverse & global teams
5 years experience in production creation, merchandsing, or related field
Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years. The anticipated low and high end of the base pay range for this position is $171,300 to $196,995. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role. adidas is an equal opportunity employer and will consider requests for accommodation in accordance with all relevant laws. We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, CA. Though our teammates hail from all corners of the world, our working language is English.AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.