Job Title: Creative Development Manager

Duration: 3 Months Contract

Location: 3617 131st Ave SE, Bellevue, WA 98006 (Hybrid)

Job Description:

• Our work is heavy in DTC and Segmentation delivering the right message to the right person at the right time. Its data/results driven marketing including creative testing, learning, and optimizing, so someone with Direct Marketing experience would be ideal for both roles. The CDM on HSI should have the same expertise as the Senior CDM, but not the level of creative strategy, test & learn planning as the Fiber role.
• They'll be working with a Sr. CDM and another CDM, so more support.

Intake Notes:

• Hybrid work schedule (3 days in office/2 days remote)
• Can be located in any one of our headquarters (Bellevue, Frisco, Overland Park) (ideally Bellevue), Finding the best fit is what matters most.
• Reporting to the either the Sr. Manager, Creative Development or Director of Creative Development, the Creative Development Manager is responsible for crafting compelling narratives and identifying emerging creative opportunities that resonate with Client's target audiences across various marketing channels.
• They possess a keen ability to balance big picture thinking with executable creative moments, serving as both a content and creative strategist.
• This role is more than just creative; you'll collaborate with our agency partners to produce captivating, personalized lifecycle creative that goes beyond ROI expectations and elevates the Client brand.
• You’ll manage how we communicate our deals, benefits, and unique storytelling to Acquisition and Base consumers.
• You’ll integrate strong asset and project management skills to implement state-of-the-art Contextual Marketing models and AI technologies.
• As a Creative Development Manager, you will play a pivotal role in transforming how we connect with customers, leveraging the latest technologies and creative techniques to drive brand awareness, engagement, and loyalty.

A day in the life of a Creative Development Manager may include the following:

Creative Strategy:

• Collaborate with business owners to translate briefs into digital customer journey marketing campaigns that enhance customer engagement and drive brand loyalty.
• Support creative strategy for campaigns that leverage consumer insights to break through the noise in a competitive market.
• Reinforce the integration of emerging digital technologies, ensuring Client remains at the forefront of marketing innovation.
• Transform data insights into creative action points that optimize campaign performance and elevate the Client brand narrative.
• Enhance customer engagement and retention by adopting emerging creative techniques.
• Ensure creative content tells the right story to the right audience at the right time through strategic insight.
• Collaborate with data and Insights teams to source new consumer and customer insights that fuel creative strategies and messaging across segmented audience cohort approach.
• Exceed KPIs and benchmarks through continuous optimization and analysis of creative content leveraging data-driven insights and AI-inspired strategies.
• Trial testing strategies across omnichannel campaigns with a strong focus on creative (e.g., copy color, layout, cadence)

Creative Development:

• Manage creative agencies to produce on-brand content resonating with targeted customer personas.
• Manage the end-to-end development of marketing campaigns across multiple channels, ensuring creative consistency and strategic alignment with the business partner’s goals.
• Partner with in-house creative studio and external ad agencies to bring briefs to life through compelling and impactful creative storytelling.
• Ensure all creative assets adhere to our brand's visual and messaging guidelines, conducting thorough reviews and adjustments, as necessary.
• Facilitate creative sessions, providing guidance and feedback to ensure all content is aligned with brand standards and campaign objectives.
• Implement and optimize a suite of design templates that accelerate time-to-market without compromising on the quality of creative output.
• Drive year-over-year growth by consistently achieving and surpassing core campaign KPIs, including open rates, conversion rates, click-through rates, churn rates, and redemption rates, setting new benchmarks against industry standards and fostering a culture of continuous improvement and strategic innovation.

Primary Tools You’ll Use:

• Adobe Workfront and Adobe Experience Manager
• PowerPoint and Excel
• Tableau and PowerBi
• Figma
• Writer, ChatGPT Microsoft CoPilot
• Adobe InDesign and Midjourney

Preferred Qualifications:

• 3-5 years of professional, non-internship marketing experience
• 1-2 years of agency or client-side, non-internship experience
• Adobe Experience Manager email experience a plus
• Lifecycle marketing and/or journey experience a plus
• Bachelor’s degree in marketing or advertising required