Summary:
The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution.

Responsibilities:

• Forecast and track marketing and sales trends, analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers
• Conduct comprehensive competitive analysis to assess market dynamics, competitor strategies, and consumer preferences in the mobile, home entertainment, and digital appliances segments.
• Collect and analyze data from various sources, including market reports, industry publications, and internal databases, to identify emerging trends and opportunities.

Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Ability to work independently and manage one's time.
• Knowledge of principles and methods for showing, promoting, and selling products or services.
• Knowledge of media production, communication and dissemination techniques and methods.

Education/Experience:

• Bachelor's degree in marketing or equivalent training required.
• 8-10 years related experience required.

Qualifications:

• Bachelor's degree in business, Accounting, Finance, Marketing, Economics, or related field.
• 2 to 5 years of experience in competitive analysis, market research, or related fields.
• Proven expertise in Excel, data analysis, and visualization techniques.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Excellent communication and presentation skills, with the ability to effectively convey complex information to diverse audiences.

Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, competencies, competencies, competencies, experience, location and end client requirements).

Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.