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Top 3 Hard Skills Required Years of Experience
1. Minimum 3-5 years experience with Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
2. Minimum 3-5 years experience with Retail/Channel Marketing/Marketing/Retail Sales
3. Minimum 3-5 years experience with data analytics experience
You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.
• (20%) Strategic Business Planning:
o Create short and long-term full-funnel marketing plans for retail partners across all instore and online customer touchpoints that are tailored to our consumer needs
o Develop a marketing mix that focuses on omnichannel innovation and maximizing ROI
• (40%) Partner Engagement and Management:
o Act as a trusted advisor and thought leader to the retail partner, building credibility and impact by jointly creating marketing plans and aligning our marketing investments
o Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners
o Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences
o Build brand advocates among retail sellers through training, evangelism and community engagement platforms
o Activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
o Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
o Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
o Differentiate Microsoft from the competition buy building connected product stories that are locally relevant
o Develop partner capability assessments to identify key partner opportunities and relationship strategy
o Role model a culture of integrity and compliance, where trust and transparency are core to all decisions
• (20%) Execution Excellence:
o Deliver against timelines, manage investments & land KPI/budget targets, while also capitalizing on innovation opportunities
o Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
o Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
o Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
• (20%) Analytics and Insights:
o Analyze performance & results of marketing activities to identify opportunities
o Assess our partner capabilities to identify key opportunities and create a compete strategy
o Incorporate key insights from accounts to drive informed marketing action plans
o Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward
Experiences Required: Education, Key Experiences, Skills and Knowledge:
• Four Year college degree or relative work experience in the retail sector
• 3 years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
• Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
• Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
• Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
• Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
• Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
• New product launch exerience
• Marketing budget management
• Experience managing ambiguity and rapid change – demonstrate agility and risk-taking
Contractor
Consumer Goods
$92k-120k (estimate)
06/26/2024
07/24/2024
aditiconsulting.com
BELLEVUE, WA
200 - 500
1994
Private
REX J MUDD
$50M - $200M
Consumer Goods
Aditi is a management consulting firm that provides talent acquisition, application development and project optimization services for businesses.
The job skills required for Marketing Assistant 4 include Digital Marketing, Planning, Marketing Plans, Insight, Innovation, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Assistant 4. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Assistant 4. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Assistant 4 positions, which can be used as a reference in future career path planning. As a Marketing Assistant 4, it can be promoted into senior positions as a Marketing Assistant II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Assistant 4. You can explore the career advancement for a Marketing Assistant 4 below and select your interested title to get hiring information.