Job Description

• Location: Remote (EST or CST Only)
• Contract Type: Part Time, Temporary, 10-week Project - 20-25 hours/week
• Potential to be extended

Job Title: Marketing Performance Strategist

Department: Digital Marketing Operations and Insights

Position Overview

• We are seeking a highly skilled Marketing Performance Strategist with a minimum of 12 years of experience to join our Digital Marketing Operations and Insights team on a temporary, project-based contract.
• In this role, you will be responsible for defining the key components of a comprehensive marketing performance measurement framework, including revenue and non-revenue value measures.
• Your expertise will be critical to translating existing, but disparate, analyses of brand equity, customer experience, and sentiment into composite scores or indices that can deliver actionable insights to executive leadership in the form of a quarterly dashboard.
• As part of this project, you will focus on the calculation of a brand health index – and deliver a wireframe for a Chief Marketing Officer (CMO) dashboard that captures other component metrics.
• In addition, you will provide a roadmap for execution of an MVP of the CMO dashboard, with a target delivery of Q2 2025.

Key Responsibilities:

• Define requirements and drive the development of a robust marketing performance measurement framework that effectively communicates key marketing metrics, such as brand health to the CMO
• Collaborate with cross-functional teams to create an inventory of current measurement tactics (brand, customer experience, customer satisfaction, sentiment analysis, etc.)
• Utilize these metrics and apply expertise in brand strategy, performance measurement, analytics and reporting to develop and implement a brand health index score that ensures accurate and insightful reporting
• Analyze and interpret data related to brand health, customer loyalty, customer experience, and account engagement, etc., to assess what additional metrics serve as key performance indicators for marketing
• Present findings and recommendations to the CMO and other stakeholders in a clear and actionable format
• Deliver a wireframe of CMO dashboard, including proposed metrics for a quarterly executive report (layout should include key summary view of data by relevant stakeholders, such as Sales, Product, Vertical leadership)
• Collaborate with UX design to ensure the dashboard is user-friendly, visually appealing, and provides real-time insights
• Construct a roadmap to achieve the MVP of a CMO dashboard, with a target delivery of Q2 2025

Qualifications:

• Minimum of 12 years of experience in marketing performance analysis, with a strong understanding of brand strategy, marketing measurement frameworks and methodologies, analytics and reporting
• Self-starter, resourceful, and entrepreneurial; comfortable working with ambiguity and developing a new model / approach.
• Expertise in defining measurement strategies, developing dashboards and data visualization tools.
• Familiarity with analytical tools and software (e.g., Google Analytics, Tableau, Power BI, Excel).
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and presentation skills, with experience presenting to senior leadership
• Ability to work independently and manage time effectively within a project-based contract

Preferred Skills:

• Background working within a risk solutions or analytics-driven environment.
• Experience working within B2B marketing organizations in a marketing measurement or strategy role

Additional Notes from Manager:

Tell me about your background / team / department and how your team impacts the broader organization: This role will sit within the Digital Marketing Operations and Insights Center of Excellence. The team is responsible for advising the marketing organization on digital marketing and marketing operations best practices, owning the MarTech strategy, and delivering reporting and analytics to demonstrate marketing ROI and enable campaign effectiveness.

Describe the role and the key responsibilities of the role (Tell me about a day in the life of the person in this new role): This role will be responsible for defining the key components of a comprehensive marketing performance measurement framework, including revenue and non-revenue value measures – translating existing, but disparate, analyses of brand equity, customer experience, and sentiment into composite scores or indices that can deliver actionable insights to executive leadership in the form of a quarterly dashboard.

What would you say are the top 3 must-have skills you're looking for? (Measurable skills, technologies, etc.)

1. Strong understanding of brand strategy, marketing measurement frameworks and methodologies, analytics and reporting

2. Self-starter, resourceful, and entrepreneurial; comfortable working with ambiguity and developing a new model / approach.

3. Expertise in defining measurement strategies, developing dashboards and data visualization tools.

Describe the essential years of experience and/or education (or certification) requirements the candidates must have: Minimum of 12 years of experience in marketing performance analysis

What does your interview process look like? (How many interviews? What will the interview look like, such as phone, in person, panel – how many members, etc)? Up to 3 interviews, with 1 panel of up to 3

Additional Comments/Notes - Focus on outside of revenue contribution, but other key metrics for Exec Level reporting dashboard

Is this something you would be interested in at this time? If yes, I would be happy to walk you through more details about the project. You may write back to me with your updated resume along with the following details –

• Hourly rate expectation
• Preferred time and contact details for a quick chat.

If you are not looking for a change at this time, feel free to reach out to me when you are, and I would be happy to assist you in finding your next big project.

Meanwhile, you may also put us in touch with someone who you think would be the perfect match for this opportunity.

"This is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position $80- $ 90 (compensation may vary outside of this range depending on a number of factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements)."

"Benefits and Ancillaries

• Medical, dental, vision PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.