21 Senior Manager, Consumer Insights Jobs in Chicago, IL
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Senior Manager, Consumer Insights
$138k-184k (estimate)
Full Time | Colleges & Universities
3 Weeks Ago
Adtalem Global Education is Hiring a Senior Manager, Consumer Insights Near Chicago, IL
Company DescriptionAbout Adtalem Global EducationAdtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.
Adtalem believes in a culture of collaboration, creativity, and innovation.
Critical skills required for this position include: Project Management, Analytical Thinking, Creativity, Problem Solving, Flexibility, Prioritization, Teamwork, and Communication. This position reports to the Senior Director, Consumer Insights.
Responsibilities
Adtalem Offers a Robust Suite Of Benefits Including
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.
Adtalem believes in a culture of collaboration, creativity, and innovation.
- HYBRID – If you reside within 50 miles of Adtalem offices in Chicago, IL, Columbia, MD, Minneapolis, MN, and Miramar, FL this role is hybrid, requiring office presence three days a week (Tue, Wed, Thu), with the rest of the workweek spent working from home.
Critical skills required for this position include: Project Management, Analytical Thinking, Creativity, Problem Solving, Flexibility, Prioritization, Teamwork, and Communication. This position reports to the Senior Director, Consumer Insights.
Responsibilities
- Provides expert insights and counsel to internal business partners across the enterprise, as well as to agency and consulting partners based on research findings and a solid understanding of both the consumer and the business. Topics include but are not limited to: brand strategy, positioning, consumer decision journeys, pricing, advertising and messaging/communications.
- Synthesizes multiple sources of primary and secondary research to develop actionable recommendations which are aligned with company mission and objectives.
- Acts as primary Consumer Insights contact for institution(s), developing and executing research plans and projects.
- Translates business questions into research objectives and identifies the best research methodology and vendor to address the issue at hand.
- Manages research vendors, directs analysis of research findings, and presents findings to audiences spanning junior to executive level.
- With manager guidance, leads highly complex and advanced analytical studies, including consumer and market segmentation, driver analyses, conjoint/discrete choice, MaxDiff, attitude and usage studies, journey maps, messaging tests, ad tests, focus groups, and one-on-one interviews.
- Provides input to team responsible for predictive quantitative modeling as needed in areas such as enrollment projections and media channel effectiveness.
- Ensures research projects are delivered on time, with accuracy, and within budget.
- Manages multiple projects and priorities independently to support a range of internal and external clients.
- Integrates research results into annual business and marketing planning processes.
- Serves as a consumer advocate within the organization, ensuring consumer perspectives are considered in decision-making processes.
- Stays on top of industry trends, new research methodologies, and emerging technologies. Drives innovation in research techniques and tools to enhance the timeliness, quality and impact of insights.
- Manages freelance/contract resources and/or junior level direct report(s) as assigned.
- Performs other duties as assigned.
- Complies with all policies and standards.
- Bachelor- or Master-level degree in Business, Marketing, or a related discipline such as Psychology, Sociology, or Economics.
- 10 years in consumer marketing research or related areas, with direct experience with design and analysis of a wide range of qualitative and quantitative research projects.
- Proven experience in designing and executing research studies that positively impact the business. Full ownership of research projects from start to finish.
- Strong knowledge of quantitative research methods, statistics and qualitative best practices. Adept at study design, questionnaire development, sample design, tab planning, analysis and reporting.
- Working knowledge of applied statistical methods including multiple linear and nonlinear regression models, time series analysis, multidimensional scaling and mapping, conjoint, cluster analysis, factor analysis, and choice-based design.
- Knowledge of industry conventions in data collection and tabulation for survey research including sampling, crosstab analysis, skip patterns, and multivariate weighting.
- Demonstrated ability to think strategically and influence business decisions.
- Strong written and interpersonal communication skills, including presentations.
- An ability to effectively communicate controversial findings. Strong business acumen and negotiating and influencing skills, with capacity to advocate a point of view while maintaining flexibility and respect for differing opinions.
- Ability to think strategically while understanding tactical implications.
- Strong analytic and problem solving skills, ability to manage multiple projects and priorities in a fast paced environment.
- Word, Excel and PowerPoint proficiency.
- Higher education research experience preferred but not required.
- Qualtrics and/or other DIY consumer insights program package proficiency desired but not required.
Adtalem Offers a Robust Suite Of Benefits Including
- Health, dental, vision, life and disability insurance
- 401k Retirement Program 6% employer match
- Participation in Adtalem’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Job Summary
JOB TYPE
Full Time
INDUSTRY
Colleges & Universities
SALARY
$138k-184k (estimate)
POST DATE
08/21/2024
EXPIRATION DATE
10/18/2024
WEBSITE
adtalem.com
HEADQUARTERS
CHICAGO, IL
SIZE
7,500 - 15,000
FOUNDED
1931
CEO
LISA W WARDELL
REVENUE
$1B - $3B
INDUSTRY
Colleges & Universities
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About Adtalem Global Education
DeVry Education Group is now Adtalem Global Education. We invite you to follow us on our new company page (https://www.linkedin.com/company/adtalemglobaleducation/)
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