27 Senior Performance Analyst Jobs in Grand Rapids, MI
Advance Local is Hiring a Senior Performance Analyst Near Grand Rapids, MI
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Cloud Theory is seeking a Senior Performance Analyst, who will be the subject matter expert in digital fulfillment, campaign optimization and benchmark setting. You will provide direct management of high-profile clients, participate in client relationships, and advise leadership on new strategy opportunities to optimize marketing campaigns and increase revenue. This role will take on providing escalation support, training, campaign data analysis/interpretation and recommendations to the entire team.
For this position we’re looking for candidates with:
- Bachelor’s degree is preferred or combination of education and experience
- Minimum eight years’ experience in an agency or client role responsible for digital marketing campaign execution and strategy, specifically focused on Google Ads, Facebook Ads, Display and OTT Campaigns
- Automotive digital experience is preferred
- Understanding digital media analytics for report generation and interpretation
- Ability to interpret and translate technical data into easily understandable terms
- Experience working with 3rd party vendors
- Project management skills
- Proven ability to solve complex problems and offer new perspectives for existing solutions
- Comfort working cross-functionally and having indirect responsibility
In this role you will:
- Provide direct management of top-tier clients, along with supporting all clients as necessary as the paid search and digital fulfillment expert.
- Collaborate with Leadership to establish overarching Paid Search and Omni-Channel media strategies.
- Enhance Paid Media operational workflows and trainings to support the broader Marketing Services team, most specifically supporting Google Ads, Facebook Ads, Display, and OTT channels.
- Conduct meetings with 3rd party partners and platform providers to stay up to date on product offerings and features.
- Fulfill new and upsold marketing campaigns for top tier clients.
- Support scheduled and unscheduled team deliverables and projects as needed.
- Generate detailed and accurate reports for individual client accounts.
- Generate detailed and accurate reports on marketing channels as a whole for internal discussions.
- Prepare for and attend internal meetings to keep teams up to date on Industry trends and new product opportunities.
- Provide escalation point, training, and support to internal resources, including Marketing Services, Account Management, and Sales teams.
Job Summary
Full Time
$105k-136k (estimate)
06/28/2024
07/16/2024
advancelocal.com
WALKER, MI
100 - 200
1922
MICHAEL PLY
$10M - $50M
Print & Book Publishing
Related Companies
About Advance Local
Advance Local, one of the largest media groups in the United States, operates the leading news and information companies in more than 20 cities, reaching more than 50 million people monthly with its quality journalism and community engagement. Never resting on our laurels, our company is built upon the values of Integrity, Customer-First, Inclusiveness, Collaboration, and Forward-Looking. Always innovating and evolving, our mission is to strengthen and empower the communities we serve. Headline Studio, our in-house content marketing agency, provides comprehensive marketing solutions including ...content strategy, development and distribution; Advance 360, specializes in the education, healthcare and travel industries; ZeroSum a leader in software, marketing, and data science focused solely on the auto industry; and subtext. Advance Local Media Groups include MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group. We're part of Advance, a private, family-owned business that owns, operates and invests in companies spanning media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advances portfolio includes Cond Nast, Advance Local, Stage Entertainment, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit.
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The following is the career advancement route for Senior Performance Analyst positions, which can be used as a reference in future career path planning. As a Senior Performance Analyst, it can be promoted into senior positions as a Leadership Development & Planning Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Performance Analyst. You can explore the career advancement for a Senior Performance Analyst below and select your interested title to get hiring information.
