Job Description
Located in a tight-knit community in Kings County, Adventist Health Hanford has been serving the Central Valley since 1965. We are comprised of a 173-bed hospital and many outpatient clinics with primary and specialty care services. Hanford residents are proud of their city's historic charm and family-friendly atmosphere. Within an hour's travel time, Yosemite, Sequoia and Kings Canyon National Parks can be enjoyed.

Job Summary:
Serves as the first point of contact and primary liaison for information between the organization and its current referring or non-referring physicians and is accountable for business goals of improving loyalty, customer satisfaction, and referral volume and revenue generation in line with the organization's business strategy. Promotes services consultatively, determines customer's needs and requirements and makes recommendations to both referring and non-referring physicians and customers of the various solutions the organization can offer physician practices. Assures brand management is appropriately executed.
Job Requirements:
Education and Work Experience:

• Associate's/Technical Degree or equivalent combination of education/related experience: Required
• Bachelor's Degree: Preferred
• Three years' marketing, sales or public relations experience in a healthcare or corporate setting: Preferred
• Sales experience in physician services environment: Preferred

Licenses/Certifications:

• Valid Driver's License (DL) and must be at least 21 yrs of age or older: Required

Essential Functions:

• Achieves physician outreach objectives and provides service. Meets new physician relations volume targets per goals. Calls on all referring and non-referring physicians and office staff to increase referral volume. Conducts routine calls in a systematic manner using predefined guidelines.
• Plans and develops marketing, community relations and community education activities Follows plan development, supervises implementation of marketing, community relations and community education activities and campaigns.
• Coordinates the implementation of marketing materials such as collaterals, direct mail, advertising (print, radio, television, etc.), web page (webmaster), audio-visual programs, publicity. Serves as editor and principal writer of internal and external publications, including presentations; news releases, articles, and miscellaneous collateral.
• Functions as the primary liaison/service representative for referring and non-referring physician offices. Minimize at risk accounts and immediately inform leadership of an anticipated issue. Acts as primary contact for concerns and questions office staff or physician communicates in regards to outpatient services.
• Serves as media liaison. Assists in the development of relationships with key community leaders as well as the ongoing building of rapport with media. Supervises the implementation of events, both external and internal.
• Performs other job-related duties as assigned.

Organizational Requirements:

Adventist Health is committed to the safety and wellbeing of our associates and patients. Therefore, we require that all associates receive all required vaccinations, including, but not limited to, measles, mumps, flu (based on the seasonal availability of the flu vaccine typically during October-March each year), COVID-19 vaccine (required in CA, HI and OR) etc., as a condition of employment, and annually thereafter. Medical and religious exemptions may apply.
About Us
Adventist Health is a faith-based, nonprofit, integrated health system serving more than 90 communities on the West Coast and Hawaii with over 400 sites of care, including 26 acute care facilities, clinics, home care, and hospice agencies in both rural and urban communities. Our compassionate and talented team of 37,000 includes employees, physicians and volunteers driven in pursuit of one mission: living God's love by inspiring health, wholeness and hope.