Regional Marketing Director

Allstar Services is seeking a dynamic marketing professional to serve as a Regional Marketing Director for our eastern United States' businesses. The regional marketing team lead serves as the hub of each regional wheel: they are the place where planning and execution meet.

This individual will report directly to the Vice President of Marketing for Allstar Services. They will be crucial in helping local businesses build and implement local marketing strategies, supporting the local business leader in executing against a budget, and working with Allstar Services' preferred vendors.

The regional director will also serve as a leader for the group of local marketing managers by organizing monthly all-region calls for brainstorming, information / best practice sharing and rolling our larger initiatives. This individual will also meet regularly with each local leader to review their specific business' performance.

Regional Marketing Director Description and Functions

1. Strategic Planning:

• Support the local business in the planning and execution of their local marketing activities to align with their specific needs and goals.

1. Regional Leadership:

• Serve as the primary marketing representative for the region by leading monthly group calls, identifying opportunities for improvement at the local level and creating a collaborative environment for each business to learn, grow and enhance their local marketing initiatives.

• Serve as the primary PoC in the region for the Allstar Services marketing team by regularly surfacing regional or local needs, helping to advance and implement network-wide initiatives, and serving as a key piece in planning rollouts.

1. Campaign Management:

• Help support local businesses in the administration and optimization of their campaigns by meeting with each business in the region monthly to review key performance indicators and overall business metrics.

1. Stakeholder Engagement:

• Build and maintain relationships with key local stakeholders and external partners.

• Establish themselves as a thought-leader and resource for the local marketing leaders.

1. Budget Management:

• Assist in the planning, administration, and measurement of the local marketing budgets by ensuring that each local business has a thorough marketing plan & reporting to leverage against their strategy.

Requirements:

Degree in marketing, communications, or relevant field.

At least 7 years of marketing experience, with an emphasis on lead generation and brand building. Prior experience in the home services industry is a plus.

This is a remote role, but individual must have the ability to travel to supported businesses (20-30days / year)

Strong knowledge of digital marketing tactics including SEO, PPC, Google Business Profiles, Local Service Ads, Email/ Database Marketing, OLV/CTV.

Desire to collaborate and work as a part of a team to solve complex problems with straightforward, actionable strategies.

Allstar Home Services seeks to safeguard its employees, customers, and others while conducting company business. Following a conditional offer of employment, all applicants who are offered employment with Allstar will be subject to a background investigation. Offers of employment are contingent on the successful completion of a background investigation and motor vehicle report conducted in accordance with Company policies and all applicable laws. Information obtained from a background investigation will be considered for employment purposes as permitted by federal and state law and in accordance with Allstar Services' Equal Employment Opportunity Policy.