The Growth Manager will focus on driving new business through mostly unpaid marketing channels. You are a go-getter who thrives on the challenge of bringing in new customers without paying for advertising. We're looking for someone who can think through any and all non-paid media channels and execute a strategy that drives lead generation and sales through email, CRM, affiliate marketing, referral program and more. In this position, you will spearhead strategic marketing strategies aimed at enhancing engagement, fostering feature adoption, and fueling growth within our Ainvest ecosystem of cutting-edge investment products.

Job Duties

• Develop innovative organic marketing approaches and execute creative ways of getting more potential customers into our outreach flow.
• Establish revenue-generating CRM campaigns with both our customers and non-customers alike, focusing on customer acquisition, LTV and AOV.
• Manage our affiliate marketing program including managing our vendor partner.
• Create a referral program, utilizing internal and external resources to establish and promote a best-in-class referral program.
• Bring new revenue-generating ideas to the team and work to execute them.
• Focus on the numbers and always drive to meet and beat targets.
• Develop organic growth plans using new and existing partners as a way to improve the business.
• Proficient in crafting dynamic lifecycle strategies tailored to subscription services, utilizing diverse communication channels such as email, push notifications, and subscription plans.
• Develop comprehensive audience and influencer engagement strategies to identify optimal collaboration opportunities.
• Lead the conceptualization and implementation of influencer initiatives, aimed at enhancing the Ainvest brand and bolstering user acquisition.
• Improve conversions from acquisition to activation, activation to purchase, and purchase to retention, using both quantitative and qualitative insights.
• Set up efficient systems and processes to manage growth campaigns and experiments in a fast-paced environment.

Requirements and Qualifications

• A creative marketer and problem solver who can see opportunities outside of the typical paid advertising tactics.
• 3-5 years of experience in growth marketing, mobile app growth.
• A history of successful growth hacking.
• Experience growing and profitably scaling a digital brand.
• Track record building & executing mobile app growth strategies at scale.
• Strong hands-on experience with mobile app, social media and platforms, tools and technology, including App Store, Google Play, Google Analysis, Tiktok, Instagram etc.
• Strong data analysis, visualization, and reporting skills.
• Proven track record of developing data-driven growth strategies.
• Growth experience with a B2C2B company Experience in a fast-paced and nimble environment; experience at a startup.