56 Paid Search Specialist Jobs in New York, NY
AKA is Hiring a Paid Search Specialist Near New York, NY
AKA NYC is seeking a passionate, highly analytical, and detail-oriented Paid Search Specialist to join our growing performance marketing team. As the Paid Search Specialist, you’ll be responsible for managing and optimizing paid search and Google Ads campaigns for our Broadway and theatrical clients. Whether it’s driving awareness, leads, or sales, you’ll own the end-to-end execution and innovation of this channel to help our clients reach their business objectives. The ideal candidate has a growth mindset, deep Google Ads experience, and an interest in live entertainment, theatre, and/or the performing arts. Reporting to the Director of Performance Marketing, the Paid Search Specialist is a full-time exempt role based in New York City.
WHAT YOU’LL DO:
- Plan, launch, manage, and optimize paid search campaigns across platforms, including Google Ads and Microsoft Ads (Bing), as well as campaigns within Google Ads like Performance Max, YouTube, and Display
- Conduct keyword research to identify new opportunities and optimize existing keyword portfolios
- Develop and implement bidding strategies, conduct A/B testing to improve performance metrics, and analyze campaign data for trends and insights
- Monitor and administer web analytic dashboards, reports, and key reporting tools, highlighting key areas in line with client goals
- Generate weekly and monthly reports for all major metrics, goal tracking, revenue tracking, and other paid search initiatives
- Manage and allocate budgets to maximize ROI and achieve business objectives, ensuring campaigns stay within financial limits
- Communicate with the team on project development, timelines, and results, and work closely with colleagues to meet client goals
- Stay up to date with SEM and PPC industry trends and developments
- 3-5 years of experience managing Paid Search (PPC) campaigns within Google Ads, including Performance Max, YouTube, and Display
- Google Ads / Bing Certification or equivalent knowledge
- Strong understanding of key performance metrics (e.g., CPC, CTR, CPA, CAC, ROAS, CVR, CPM, Imp. Share, Quality Score) to identify optimization opportunities
- Knowledgeable about channel best practices, from campaign setup to targeting and creative
- Experience with Google Grants and GA4, plus familiarity with analytics tools like Google Data Studio, Tableau, or PowerBI
- Excellent communication, analytical, organizational, project management, and time management skills
- Proficiency in MS Excel, PowerPoint, and Word
- Attention to detail and ability to multi-task in a deadline-driven environment
- A passion for live theatre, arts, culture, attractions, and/or tourism is a plus!
- A competitive salary between $65,000 - $75,000, commensurate with experience
- A generous PTO policy
- 1/2 day Summer Fridays.
- 100% employer-paid healthcare for employees
- 100% employer-paid dental care for employees
- Flexible working hours
- Hybrid position: minimum three days per week in office
- WFA (Work From Anywhere) for set weeks during the year
- Training and Development fund per employee
- Paid parental leave to a maximum of 12 paid weeks
- Student loan repayment assistance (or tuition assistance) with years of service
- Paid sabbatical with years of service
- Pet-friendly office
AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.
Sound like a good fit? We’d love to hear from you! Please apply through our website. No phone calls or walk-ins, please.
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Job Summary
Full Time
Accommodations
$91k-120k (estimate)
06/22/2024
07/20/2024
stayaka.com
BEVERLY HILLS, CA
200 - 500
2004
LARRY KORMAN
$50M - $200M
Accommodations
Related Companies
About AKA
AKA balances the style and hospitality of an intimate hotel with the space and comfort of a fully appointed luxury apartment. Designed for long stay comfort and value, AKA stands for unparalleled metropolitan locations; signature design; and exceptional business, entertainment and lifestyle services. Located in prime metropolitan neighborhoods New York Citys Central Park, Times Square, Sutton Place, United Nations, and Wall Street; Philadelphias University City and Rittenhouse Square; the White House district in Washington DC; Los Angeles' Beverly Hills and West Hollywood; and London's Maryle...boneAKA properties offer studio, one and two bedroom furnished apartment suites with fully accessorized kitchens. AKA is a division of Korman Communities, a four generation family-run real estate business since 1909 and pioneer of the furnished suite concept in 1966.
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The job skills required for Paid Search Specialist include SEM, Google Ads, Advertising, Insight, Bing, Project Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Paid Search Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Paid Search Specialist. Select any job title you are interested in and start to search job requirements.
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