AKCG – Public Relations Counselors is searching for a Business Development Director who will work with the leadership team to network, position and market AKCG – Public Relations Counselors to drive growth within the company’s key verticals.

AKCG is a national public relations consultancy based in Southern New Jersey. The firm builds, preserves and restores its clients’ positive reputations.

Responsibilities include:

New Business Leadership

• Steward the new business process – from prospecting, to pitching and proposal writing and submission.
• Ensure alignment between firm capabilities and prospective clients.
• Project manage mid-large size proposals and pitches, defining timing, coordinating with leads to assign team, and ensuring roles/responsibilities are clear.
• Liaise with PR and Crisis Communications Practice Leaders to determine fit and potential of new prospects, as well as opportunities for growth among existing clients.
• Work with the firm’s marketing team to develop written content for agency collateral, RFPs, award entries, case studies, and capabilities presentations.
• Ensure team delivers high quality work on strategy, and on time.
• Exhibit with account teams at conferences, where appropriate.
• Support practice leaders and account team members by coaching, identifying areas for growth, celebrating successes, managing promotion process, and identifying training opportunities.

Plan & Prospect

• Work with VP to create and execute marketing and prospecting strategy for agency, helping to develop outreach materials and contact planning.
• Develop and maintain a database of prospects within the firm’s key verticals.
• Conducts in-depth research on new business leads and prospects, past marketing campaigns and corporate announcements, and find useful insights for pitching new business.

Qualifications

• 8 years experience in a PR agency setting
• 2 years experience participating in or facilitating the new business process
• Experience in education or aging services preferred
• Bottom-line orientation – ability to tie business development efforts to firm growth
• Understanding of small, emerging agency environments strongly preferred
• Strong communication, leadership, people-management and client-service skills
• Willingness to work within the Entrepreneurial Operating System (EOS)
• Ability to work from the firm’s Glassboro, N.J. office a minimum of two-three days per week
• Ability to travel, as needed

Salary commensurate with experience beginning at $70,000 per year. Please send resume, cover letter and salary requirement to jobs@akcg.com.