Role: Measurement Analyst

Location: Hybrid in San Francisco, CA, NYC, & or Chicago, IL

Pay Rate: 48 - 51 an hr on W2

Job Duration: 9-12 months, with a possibility of extension or conversion to FTE

*NOT open to C2C candidates*

About the Role

The Measurement Insights & Analysis team is looking for an analytical and strategic problem solver to partner with our sales team with the goal of improving the performance of our advertisers’ campaigns and driving larger advertising revenue.

The Measurement Insights Analyst will focus on the post-campaign measurement for our Strategic Verticals (non-endemic enterprise brands) advertisers based in the US and Canada; this role will facilitate and drive key insights for partners, support sales staff, collaborate with internal partners to optimize our go-to-market strategy, increase overall product adoption and track performance targets. You will be responsible for ensuring operational efficiency, driving strategic analysis of omni-channel campaigns of some of the largest advertisers in the world. Leveraging your business acumen and technical skills (such as SQL), you will derive both tactical and strategic insights and communicate them to senior leaders and at our advertisers.

What You’ll Do

● Data insights and analysis - Manage post campaign reporting and insights for all advertisers across the Strategic Verticals (non-endemic enterprise brands) sales teams at the client's advertising for brand and performance media in the local country and region

● Advertising strategy - Develop and present client-facing, data-driven analysis with actionable recommendations, to improve performance of the client’s top advertisers’ campaigns

● Measurement operation improvement - Contribute to building solutions with efficiently and scale our measurement service to Sales and our advertisers, partnering with the Strategic Verticals team lead

● Advocacy for local country and regional needs - Establish deep understanding of the local needs and nuances by partnering with local Account Executives, Account Managers and Merchant Operations teams, in order to customize measurement operations for that country / region

● Management of local measurement operation - Working with the Strategic Verticals Global lead you will set clear objectives and measures to monitor local measurement operation progress and productivity, and hold internal partners accountable for delivering results. Together you will inform ways to drive business review cadence and develop reporting frameworks to facilitate alignment, learning and improvement, and accountability

Basic Qualifications

● Bachelor's degree or equivalent in math, statistics, psychology, marketing, economics, computer science, research or similar quantitative field

● 3 years of experience in data analytics / data science, measurement and insights, consulting, operations or strategy

● 3 years of experience in marketing / advertising analytics and measurement; experience in omnichannel marketing, attribution, and ROI measurement, including performance and awareness of online advertising preferred

● 3 years of experience and advanced skills in data analysis (e.g. MS Excel / Google Sheets / Python), story-telling (e.g. providing actionable insights based on analysis), intermediate data querying (e.g. SQL), leveraging data visualization tools (e.g., Looker, Google Data Studio, Tableau)

● Strong organizational skills, with the ability to effectively manage multiple projects simultaneously; project management experience in dealing with a high volume of reporting / analysis requests

● Strong communication skills, with the ability to build relationships with various stakeholders including sales and account management team and to effectively communicate technical work to non-technical audiences

● Detail orientation with a focus on accuracy and efficiency (process standardization) using strong documentation. You lean in and embrace the details to map processes, clean data, and even write / review code!

Preferred Qualifications

● Experience with marketing / advertising measurement, analytics, and reporting within an advertising agency/consulting.

● Experience with online advertising, targeting and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.)

● Experience with 3rd party measurement studies (brand lift, sales lift, foot-traffic, etc.)

● Well-versed in advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platform

● Experience with A/B and multivariate test design and implementation and statistical concepts

● Experience in developing and presenting strategic, action-oriented recommendations from complex analytics efficiently and engagingly to an executive audience

● Experience with relationship building/management with internal stakeholders including Marketing, Product and Engineering

Equal Opportunity Employer/Veterans/Disabled

Benefit offerings include medical, dental, vision, term life insurance, short-term disability insurance, additional voluntary benefits, commuter benefits and 401K plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State or local law; and Holiday pay upon meeting eligibility criteria. Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs which are direct hire to a client

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• The Company will consider qualified applicants with arrest and conviction records