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Senior Digital Marketing Analyst
Akkodis Santa Monica, CA
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$99k-123k (estimate)
Full Time 3 Days Ago
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Akkodis is Hiring a Senior Digital Marketing Analyst Near Santa Monica, CA

**Preference is one day a week in-office - Santa Monica, CA**

Do you consider yourself go-getter? Passionate about data analytics? Is problem-solving in fast-paced environments in your DNA? Are you a natural leader, looking for an opportunity to develop your own team? Want to work for an award-winning company with an awesome culture, solid products and clients that drive the commerce industry? You're in the right place!

As a Senior Digital Marketing Analyst II, you'll manage a variety of strategic objectives across Analytics, Operations, Innovation, and Leadership. Using big data, you'll extract, analyze, and report on findings that drive growth for the business and clients. You'll monitor and optimize pricing and sales performance across a portfolio of traffic channels (Affiliate, Influencers, and various Paid Media sources), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our retail performance marketing network. Lastly, you'll develop skills to manage and guide the professional development of high-performing analysts while building strong relationships with internal and external partners.

Responsibilities:

  • Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
  • Formulate hypotheses that can be tested, measured, and reported on to a larger audience
  • Support business initiatives by identifying key trends in big data that can drive growth for the business
  • Validate data integrity in all analyses performed
  • Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers)
  • Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
  • Manage the quality of inbound and outbound traffic and optimize toward business targets daily
  • Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
  • Act as internal and external source expert for accounts & business unit(s) managed
  • Produce and present executive reports that provide recommendations to drive high-level decision-making
  • Lead projects and pitch ideas for products/processes that enhance operational effectiveness
  • Develop project and product roadmaps that support the growth of business units owned
  • Remain current on professional and industry developments directly impacting area of responsibility
  • Play a key a role in managing and guiding the professional development of junior-level analysts
  • Participate in hiring process when applicable (define role, evaluate resumes, screen, hire)
  • Develop training protocol and onboard new hires to be operationally effective within three months
  • Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth
  • Demonstrate ability to maximize mentee performance and contribution to the team
  • Manage and maintain strong relationships with internal teams and external partners

Requirements

  • 6 years of experience in a data analytical role
  • 4 years of experience managing paid digital marketing campaigns
  • 1 year(s) of managerial experience; preferred or strong desire to manage and build a team
  • Performance marketing / direct response experience required
  • BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
  • Ability to transform complex facts and figures into plain English that can be easily understood
  • Keen attention to detail, financial responsibility, and strong organizational skills
  • Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
  • Excellent communication skills
  • Strong working knowledge of Excel and capacity to work with technical systems and teams
  • Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
  • Knowledge of SQL, Perl, Python a plus

Job Summary

JOB TYPE

Full Time

SALARY

$99k-123k (estimate)

POST DATE

06/26/2024

EXPIRATION DATE

07/09/2024

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The following is the career advancement route for Senior Digital Marketing Analyst positions, which can be used as a reference in future career path planning. As a Senior Digital Marketing Analyst, it can be promoted into senior positions as a Digital Marketing Supervisor that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Digital Marketing Analyst. You can explore the career advancement for a Senior Digital Marketing Analyst below and select your interested title to get hiring information.

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