Akkodis is hiring for a Digital Marketing Analyst to serve our client on a full time basis!

Location: Santa Monica, CA

Employment type: full-time, direct hire

Pay: $105,000-$135,000

As a Digital Marketing Analyst on our client's Traffic Acquisition and Analytics Team, you’ll dive deep into big data to extract, analyze, and report on findings that drive growth. You’ll monitor and optimize sales performance on high-growth channels, identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of retail performance marketing network. You'll contribute on both the supply (customer acquisition channels) and demand (managing strategic retailers) sides of the business.

Responsibilities:

Analytics

• Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
• Formulate hypotheses that can be tested, measured, and reported on to a larger audience
• Support business initiatives by identifying key trends in big data that can drive growth for the business
• Validate data integrity in all analyses performed

Operations & Execution

• Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers)
• Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
• Manage the quality of inbound and outbound traffic and optimize toward business targets daily
• Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
• Act as internal and external source expert for accounts & business unit(s) managed

Strategy & Innovation

• Produce and present executive reports that provide recommendations to drive high-level decision-making
• Lead projects and pitch ideas for products/processes that enhance operational effectiveness
• Develop project and product roadmaps that support the growth of business units owned
• Remain current on professional and industry developments directly impacting area of responsibility

Leadership & Team Development

• Play a key a role in mentoring and guiding the professional development of junior-level analysts
• Participate in hiring process when applicable (define role, evaluate resumes, screen, hire)
• Develop training protocol and onboard new hires to be operationally effective within three months
• Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth
• Demonstrate ability to maximize mentee performance and contribution to the team
• Manage and maintain strong relationships with media vendors

Requirements:

• 5 years of experience in a data analytical role; 3 years of experience managing paid digital marketing campaigns
• Performance marketing / direct response advertising experience required
• BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred• Ability to transform complex facts and figures into plain English that can be easily understood
• Keen attention to detail, financial responsibility, and strong organizational skills
• Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
• Excellent communication skills
• Strong working knowledge of Excel and capacity to work with technical systems and teams
• Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving

Equal Opportunity Employer/Veterans/Disabled

Benefit offerings include medical, dental, vision, term life insurance, short-term disability insurance, additional voluntary benefits, commuter benefits and 401K plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State or local law; and Holiday pay upon meeting eligibility criteria. Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs which are direct hire to a client

To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https://www.modis.com/en-us/candidate-privacy/

The Company will consider qualified applicants with arrest and conviction records.