1 Senior Analyst, Audience Insights Job in Pleasanton, CA
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Senior Analyst, Audience Insights
$115k-151k (estimate)
Full Time | Retail
3 Weeks Ago
Albertsons Companies is Hiring a Senior Analyst, Audience Insights Near Pleasanton, CA
About The CompanyAlbertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.
Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.
Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.
Bring your flavor
Building the future of food and well-being starts with you. Join our team and bring your best self to the table.
What you will be doing
Albertson’s Companies is looking for someone who is interested in re-imagining the grocery experience by harnessing the power of digital technologies to optimize how we reach our customers. The Senior Audience Insights Analyst will work closely with Client Success, Media Planning, and Measurement Analytics, to derive targeting/audience strategies by leveraging first party customer data and shopper insights. The position will be fully remote.
Main responsibilities
A copy of the full job description can be made available to you.
What we are searching for
Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.
Albertsons is an Equal Opportunity Employer
This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4).
Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.
Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.
Bring your flavor
Building the future of food and well-being starts with you. Join our team and bring your best self to the table.
What you will be doing
Albertson’s Companies is looking for someone who is interested in re-imagining the grocery experience by harnessing the power of digital technologies to optimize how we reach our customers. The Senior Audience Insights Analyst will work closely with Client Success, Media Planning, and Measurement Analytics, to derive targeting/audience strategies by leveraging first party customer data and shopper insights. The position will be fully remote.
Main responsibilities
- The key responsibility of this role is facilitating insights driven audience targeting recommendations that align with CPG media briefs for respective media campaigns. This would include all aspects of audience targeting - creating, deploying, and working through optimization changes of target audiences to meet or exceed assigned KPI/business goals for campaign.
- Experience with hands-on implementation & use of emerging customer-centric technologies and capabilities which includes 1st party / 2nd party / 3rd party data systems (e.g., LiveRamp, Symphony Retail, and Tableau), all built on a strong customer-first mindset.
- Represent the voice of the customer, providing customer and market insights and competitive analysis on ad-hoc basis.
- Ability to manage multiple campaign briefs and client requests at one time with attention to detail and resulting in quality deliverables back to cross functionals and clients.
- The target audiences will be derived from using 1P customer data so a strong understanding of insights and benchmarks will be critical.
- Experience using Excel and PPT to complete Quarterly Business Reviews and Annual Plans analyses for CPGs.
- Strong understanding of analyzing multiple data points around shopper metrics, campaign performance learnings to derive insights and future recommendations.
- Ability to confidently present insights and recommendations back to internal and external stakeholders.
- Experience working cross functionally as the role will entail heavy cross functional work with Media, Sales, and Measurement Analytics on all media briefs.
- Analyze campaign benchmarks and continually update team on trends impacting audience reach in the changing digital landscape.
- Strategic thinker with a customer centric focus, utilizing data-driven techniques to drive business optimization and performance.
- Helps with documenting processes and trains Analysts and new members on the Audience team.
A copy of the full job description can be made available to you.
What we are searching for
- A bachelor’s degree in Business, Marketing, or equivalent experience
- 5 years of experience within ecom/retail, preferably grocery, e-commerce, or CPG
- 3 years of direct experience in digital media operations and execution in ad technology including Ad Serving, Media Platforms, LiveRamp and/or relevant digital media tools
- Experience working with a large media, analytics, market research agency a plus.
- A passion for audience, 1P data, and shopper insights to tell a compelling consumer centric story. Working knowledge of 2P and 3P data.
- Experience working with industry data around customer metrics (units/household, penetration, baskets/household), market share and trends (e.g., Symphony, IRI/Circana, Nielsen, Mintel, etc.).
- Direct experience in MarTech / AdTech tools (e.g., data onboarding, ESP, Google, Facebook) is preferred
- Ability to critically think, analyze, and support business relationships, influence and collaborate across all levels in a high paced and dynamic environment.
- Ability to manage competing priorities and multi-task to meet deadlines.
- Strong balance of analytical as well as communication and presentation skills.
Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.
Albertsons is an Equal Opportunity Employer
This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4).
Job Summary
JOB TYPE
Full Time
INDUSTRY
Retail
SALARY
$115k-151k (estimate)
POST DATE
06/07/2024
EXPIRATION DATE
07/04/2024
WEBSITE
albertsonscompanies.com
HEADQUARTERS
SAN MARCOS, CA
SIZE
>50,000
FOUNDED
1939
TYPE
Public
CEO
VINCE TECLAW
REVENUE
>$50B
INDUSTRY
Retail
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About Albertsons Companies
Albertsons is a supermarket company that owns and operates a chain of grocery retail, food-drug and warehouse stores.
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