We are seeking a dynamic and experienced Senior Marketing Specialist to join our Campaigns and Programs Integrated Marketing team. In this role, you will be the backbone of our team, providing support and coordination for all our functions. This includes, but is not limited to, supporting strategy, setting meetings, creating timelines and calendars, managing communications among team members, and tracking spend and outcomes utilizing various systems and processes.
As a Sr. Marketing Specialist, you will be instrumental in supporting the development of processes and procedures that increase the efficiency and effectiveness of our department and its efforts. You will work directly with integrated marketing teams to manage campaign timelines and calendars, creative assets, and channel planning and buying with a focus on on-time, on-budget delivery.
Your role will also involve supporting the development of campaign briefs, including creating objectives, setting strategy, determining tactics, and developing measurement plans. You will perform regular campaign monitoring toward goals and objectives, recommending optimization and course correction to the team, weaving any changes into the overall project plan and managing their execution.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely within the US.
Primary Duties

• Project management and execution: work directly with integrated marketing teams to manage campaign timelines and calendars, creative assets, and channel planning and buying with a focus on on-time, on-budget delivery.
• Strategy support: support the development of campaign briefs, including creating objectives, setting strategy, determining tactics and developing measurement plans.
• Campaign monitoring and reporting: perform regular campaign monitoring toward goals and objectives, recommending optimization and course correction to the team, weaving any changes into the overall project plan and managing their execution.
• Define, document, manage and optimize processes and tracking for programs and campaigns, and share regular reports on progress.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business or a related degree
• 6 years progressive experience, with marketing focus

Preferred KSA's

• Proven ability to multitask, stay organized and communicate well with other stakeholders
• Advanced communication and writing skills; ability to network with ease
• Healthcare background
• Demonstrated ability to work in a fast-paced environment
• Knowledge of databases/database marketing a plus
• Product management and go-to-market strategy