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Marketing Manager
Alfa Laval Richmond, VA
$99k-129k (estimate)
Full Time | Durable Manufacturing 2 Months Ago
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Alfa Laval is Hiring a Marketing Manager Near Richmond, VA

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.
As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.
Who You Are…You are a self-motivated professional with the ability to easily network in an international and cross-cultural environment, working in line with the Alfa Laval drivers: Action, Interaction, and Satisfaction. You are driven and see solutions rather than problems, effectively prioritizing and executing tasks.
About The Job…At Alfa Laval the Marketing Manager is a Strategic Marketing Partner and Insights Manager who drives the overall marketing efforts for a division of the business to enhance brand recognition, market share, and customer experience.
Responsibilities Include
  • Initiate the strategic business plan process across the cluster, scheduling all checkpoint reviews, and managing progress updates.
  • Translate business plans into strategic marketing plans and develop divisional marketing plans with clear priorities.
  • Plan and execute market, competitors and customers intel analysis based on business plan priorities
  • Develop specific Market Analysis (BD Booster, Deep-dives, etc.) according to the needs of the SC/Cluster
  • Prepare and manage periodic competitor analysis
  • Develop insights into macroeconomic and industry growth to anticipate trends or threats to the business
  • Lead market share and size process in the cluster, through an end-to-end format, from data collection to reports and insights for business strategies and plans
  • Initiate and lead collaboration with other excellence areas to ensure alignment of priorities with strategic business plan and insights
"We care about diversity, inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games."
What You Know…You have a Bachelor’s degree in Business, Marketing, Data Analytics, Data Science, Data Management or a related field with at least 5 years of professional working experience in marketing roles and:
  • Demonstrated experience developing marketing strategy and action plans based on business strategy
  • Experience successfully identifying opportunities, proposing innovative ideas, and initiating projects that positively impacted marketing outcomes. Consistently challenging the status quo to drive growth and strategic excellence
  • Experience in strategic business and marketing planning
  • Experience in data analytics and insights
  • Experience in finding patterns in data, building visualization and reports, and communicating insights to stakeholders.
  • Creative, forward-thinking self-starter with attention to detail
  • Ability to communicate and collaborate effectively with stakeholders across different areas.
  • Highly organized with excellent time management skills
  • Strong leader with the ability to oversee, coordinate tasks, and influence members of the marketing division to complete strategic plans.
What’s in it for you?We offer a challenging position in an open and friendly environment where we help each other to develop and create value. Your work will have a true impact on Alfa Laval’s future success. Our benefits-eligible associates enjoy healthcare, dental and vision plans, a robust wellness program, generous 401(k), paid holidays, paid time off benefits, and more. The base salary for this role is typically $95,000 - $115,000.
Alfa Laval is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
EEO/Vet/Disabled Employer

Job Summary

JOB TYPE

Full Time

INDUSTRY

Durable Manufacturing

SALARY

$99k-129k (estimate)

POST DATE

07/01/2024

EXPIRATION DATE

08/11/2024

WEBSITE

alfalaval.ca

HEADQUARTERS

CAMBERLEY

SIZE

100 - 200

FOUNDED

1923

CEO

MIKAEL HELLBORG

REVENUE

$50M - $200M

INDUSTRY

Durable Manufacturing

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The job skills required for Marketing Manager include Initiative, Insight, Analysis, Collaboration, Marketing Plans, Attention to Detail, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Manager job description and responsibilities

Provide reports and analysis of marketing activities to senior managers and board of directors.

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Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.

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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.

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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Manager jobs

Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.

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Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.

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Successful candidates will have a deep knowledge of experiential marketing and project management experience.

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A marketing manager needs leadership abilities and excellent project management skills to lead their team.

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Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.

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Step 3: View the best colleges and universities for Marketing Manager.

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