Job Overview About AT&TAt AT&T we're redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.About the Marketing & Growth OrganizationThe Marketing & Growth Organization is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.About the RoleThe Lead Media Manager will be instrumental in building, strategizing, and executing go-to-market plans across multiple AT&T Fiber initiatives. In addition to having extensive experience in full funnel media planning across all consumer facing tactics, the ideal candidate will thrive on testing, innovation, data and analytics. If you have passion for the intersection of the art and science of media planning and strategy, then this opportunity is for you The ideal candidate possesses a strong bias for action and makes proactive strategic recommendations. They are innovative, collaborative, and have expertise across the consumer marketing space. They approach campaign management holistically while understanding the value and limitations of each channel. They are digitally savvy, data-driven, ahead of emerging trends, and customer-obsessed.Principal ResponsibilitiesPartner with relevant teams and stakeholders to strategize and execute multi-channel campaigns across markets and buying stages, monitor performance, and optimize investments to generate growthConsistently demonstrate critical thinking by analyzing data and synthesizing learning into insights, strategic direction, and action to drive innovation in media mix decisions and strong business resultsManage audience and data-based targeting strategies, tactics, and execution to grow acquisition and retain current customersCollaborate with media partners to create innovative programs that deliver on key initiatives of the business Develop insightful, comprehensive campaign analyses, owning share out with internal and external stakeholdersActively pursue industry and consumer trends to identify innovative opportunities to grow the Fiber business Requirements/Qualifications: 5 years of media agency planning and strategy experience5 years of managing brand and performance campaignsStrong acumen for writing, visual storytelling and bringing strategic concepts to life through content and communication tactics Familiarity with campaign tracking and attribution models (MMM, MTA)A deep understanding of acquisition strategy and direct-to-consumer and/or subscription-based businessesExperience working across stakeholders within a matrix organizationExperience in developing local campaigns, with emphasis on digital acquisition and/or demand generationBachelor's degree in marketing, communication, or equivalent practical experience.Passion, Collaboration, Proactiveness Our Lead Media Manager's earn between $106,100 - $178,200. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.Joining our team comes with amazing perks and benefits:Medical/Dental/Vision coverage401(k) planTuition reimbursement programPaid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)Paid Parental LeavePaid Caregiver LeaveAdditional sick leave beyond what state and local law require may be available but is unprotectedAdoption Reimbursement Disability Benefits (short term and long term)Life and Accidental Death InsuranceSupplemental benefit programs: critical illness/accident hospital indemnity/group legalEmployee Assistance Programs (EAP)Extensive employee wellness programsEmployee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phoneA career with AT&T, a global leader in communications and technology, comes with big rewards. As part of our team, you'll lead transformation surrounded by trailblazing industry leaders like you. You'll be empowered to go above and beyond - making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you're at in your career trajectory, you'll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you'll be a part of something greater, do incredible things and be rewarded with a chance to change the terested? Apply today Job ID 2336539 Date posted 12/16/2023