2 Manager - Card Acquisition Strategy & Advanced Business Analytics Jobs in Wilmington, DE
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Manager - Card Acquisition Strategy & Advanced Business Analytics
$110k-144k (estimate)
Full Time | Lending & Credit
2 Days Ago
Ally is Hiring a Manager - Card Acquisition Strategy & Advanced Business Analytics Near Wilmington, DE
Ally and Your Career Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.
The Opportunity The Card Acquisition Strategy & Advanced Business Analytics Manager will be responsible for the optimization of Ally Credit Card’s account originations marketing. They will play a critical role in the success of Card acquisitions. The Manager will collaborate across Card team building and running Card direct mail marketing & digital optimization models, prepare prospect data for campaigns, drive strategic analysis leading to improvements in prospect segmentation, targeting models and ultimately in acquisitions efficiency.
Ally work locations Wilmington DE or Charlotte NC - Hybrid schedule 3 days in office 2 days from home
At this time, Ally will not sponsor a new applicant for employment authorization for this position.
The Work Itself
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range: An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.
Emerging
110000
Experienced
145000
Expert
180000
Incentive Compensation: This position is eligible to participate in our annual incentive plan.
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.
The Opportunity The Card Acquisition Strategy & Advanced Business Analytics Manager will be responsible for the optimization of Ally Credit Card’s account originations marketing. They will play a critical role in the success of Card acquisitions. The Manager will collaborate across Card team building and running Card direct mail marketing & digital optimization models, prepare prospect data for campaigns, drive strategic analysis leading to improvements in prospect segmentation, targeting models and ultimately in acquisitions efficiency.
Ally work locations Wilmington DE or Charlotte NC - Hybrid schedule 3 days in office 2 days from home
At this time, Ally will not sponsor a new applicant for employment authorization for this position.
The Work Itself
- The Manager will build and maintain Ally Card's marketing segmentation and targeting models for Prescreen campaigns (Direct Mail and Online)
- Work with internal and external partners to plan campaigns’ details and prepare data for execution
- Track and evaluate campaign results, identify business opportunities, and make recommendations for future campaigns
- Conduct strategic analyses of segments, products, and pricing to understand customer experience, and improve business strategy and acquisitions efficiency
- Support development of hypotheses for marketing/targeting tests, drive analyses of results and summarize and communicate insights
- Manage marketing data and integration with external data and APIs
- Use analytics and testing to optimize results
- Evaluate acquisitions and account performance data and test findings
- Contribute to processes and controls to ensure quality and compliant execution of Card campaigns
- 4 years of relevant experience as a Data Scientist or Business Analyst, or 2 years with Bachelor's and Masters degree in relevant field
- BS or MS in Economics, Finance, Engineering, Mathematics, Science, MIS, or similar quantitative, analytical field
- Banking, financial services, marketing and/or Credit Card industry experience preferred
- Background in digital marketing a plus
- Advanced in SQL and Snowflake required
- Strategic thinking, and strong quantitative orientation
- Ability to take advantage of open source technologies and explore emerging tools
- Well-developed interpersonal and communication skills; relationship building skills
- Self-starting, entrepreneurial mindset
- Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date)
- Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
- Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
- Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
- Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
- Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
- To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range: An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.
Emerging
110000
Experienced
145000
Expert
180000
Incentive Compensation: This position is eligible to participate in our annual incentive plan.
Job Summary
JOB TYPE
Full Time
INDUSTRY
Lending & Credit
SALARY
$110k-144k (estimate)
POST DATE
07/03/2024
EXPIRATION DATE
07/28/2024
WEBSITE
ally.com
HEADQUARTERS
NORTH CHESTERFIELD, VA
SIZE
7,500 - 15,000
FOUNDED
1919
TYPE
Public
CEO
JAMES OTTO
REVENUE
$10B - $50B
INDUSTRY
Lending & Credit
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About Ally
Ally Financial is a digital financial services company that provides online banking services.
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