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Discover impactful data insights for a fortune 200 company with some of the most iconic brands! Have a bachelors degree with five years experience in analytics or marketing analytics? Have experience working with consumer data? If so, we want to speak with you!
We are seeking an Associate Manager, Marketing Analytics to join our Digital Marketing Services group in Richmond, VA , or we are open to remote work arrangements.
This role will be responsible for discovering impactful data-driven insights and propelling our consumer-centric vision across multiple channels and brands.
What youll be doing:
Integrate disparate data sources to analyze campaign performance and consumer response trends
Incorporate activation objectives, historical trends and budget allocations to identify ideal audience strategies
Combine technical knowledge with business strategy to translate complex analytics into useful recommendations to optimize future activations
Analyze target audience segments to identify key behavior drivers and enhance marketing flows
Collaborate with internal data science teams to enhance audience segmentation approach, consumer propensity model portfolio and channel-specific forecast
Partner with adjacent digital teams to streamline common analytical methods into reporting solutions
Act as a data steward and partner with internal data strategy and governance teams to address data quality, new data collection formats and use cases
Serve as a strategic thinking partner to teammates and stakeholders by sharing expertise and experiences
What we want you to have:
Bachelor's degree in Economics, Business Analytics, Marketing, or a related field
Masters degree in a quantitative field preferred but not required
5 years of relevant work experience in analytics or marketing analytics; working knowledge of common marketing channels
Demonstrated application of technical skills with consumer data sets:
SQL
Python or R a plus
Working knowledge of introductory statistics
Excellent written and verbal communication skills with demonstrated ability to communicate data and technical aspects to stakeholders having varying technical and data knowledge
Demonstrated experience leading cross-functional teams and influencing others without authority
Demonstrated strategic and creative thinking skills
Previous experience in visualization tools such as Tableau, Power BI a plus
Previous experience in Agile Methodology a plus
In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our deferred profit sharing and incentive compensation programs as well as a relocation assistance package.
Sponsorship:The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $97,900.00 - $142,000.00 / annually.
We deliver a market-competitive, equitable pay with a Total Reward program that includes:
Full Time
$101k-132k (estimate)
06/30/2024
07/15/2024
altria.com
FRISCO, TX
3,000 - 7,500
1919
Public
CRAIG A JOHNSON
$10B - $50B
Wholesale
Altria manufactures and markets and sells cigarettes and tobacco products.