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American Express’ Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing, and experiences. Within GABM sits the Global Brand Strategy & Insights team, responsible for defining & accelerating the Amex Brand Strategy, delivering consumer insights, and elevating tools and learnings for the global Marketing Community.
Our team is looking for an experienced Senior Manager – B2C Marketing and Advertising Insights. This role will partner closely with senior leaders across Brand Planning, Content, Media and the Consumer Business Units to provide insights driven, thought leadership on how to find, attract and engage our best customers. This position reports to the Director of Marketing and Advertising Insights.
There will be three key areas of focus:
1. Deliver consumer, competitive, and cultural insights to help define the strategy for our B2C communications
2. Lead research to guide development and optimization of marketing communications
3. Partner to build and deliver a best-in-class marketing and advertising insights practice across the company
This role is suited for insights professionals and marketers/strategy individuals who relish the opportunity to drive change by championing the voice of the customer, linking insights to commercial outcomes. This role requires a self-starter, with demonstrated effectiveness of consultative skills, brand and advertising expertise, and strong analytical skills.
The ideal candidate must be proactive and have the ability to build relationships with multiple internal and external partners and agencies. Time management, detail orientation, agency and budget management, drive for results, executive presence, presentation skills, and excellent interpersonal, verbal and written skills are imperative.
Primary responsibilities include:
A qualified candidate:
Can effectively build relationships, partner, influence, and negotiate with stakeholders at all levels (i.e. BU, Dir, VP, SVP)
Demonstrates corporate maturity
Minimum Qualifications:
Preferred Qualification:
Salary Range: $80,000.00 to $155,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Full Time
$142k-176k (estimate)
06/15/2024
07/13/2024
americanexpress.com
PLANTATION, FL
>50,000
1850
Public
PHILLIP WEBB
$10B - $50B
American Express is a financial services company offering credit, corporate and charge cards and insurance products for individuals and businesses.