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Social Media Manager
$112k-142k (estimate)
Full Time | Durable Manufacturing 2 Weeks Ago
Save

American International Industries is Hiring a Social Media Manager Near Los Angeles, CA

About Us

We are a Los Angeles-based international beauty manufacturer/distributor. We create on trend, innovative and value driven beauty products for the top retailers in the world. We are an entrepreneurial company where ideas and creativity come to life!

Background

We are looking for a Senior Manager of Social Media to develop and execute the social media marketing strategies for Ardell, our flagship brand. Reporting to the brand director, you will be responsible for shaping the brand’s digital presence, setting the overarching channel goals, and the performance of all campaigns. You must have direct-to-consumer experience and have created amazing retailer campaigns with a social/influencer first approach. You must be adept at crafting compelling content plans, social activations, and generating the creative to support your vision.

Responsibilities

· Develop compelling social media campaigns and content that support brand marketing initiatives, new product launches and retailer support.

· Direct the creative team and content creators to produce educating and engaging static and video content in alignment with brand strategy, image, and tone.

· Lead a team of social media, content, and community managers to bring the campaigns and creative to life. This will entail providing ongoing feedback, mentoring their growth, and prioritization/delegation of duties.

· Partner with the influencer relations and PR teams to create holistic campaigns that will increase brand visibility, awareness, and EMV.

· Maintain ownership of all KPIs such as reach, impressions, views, engagement rate etc. that will ultimately drive in-store and .com sales.

· Analyze and interpret campaign and content performance to inform optimizations and share those learnings/insights with the executive, marketing, and cross-functional teams.

· Research competitive and social media beauty trends and inform broader marketing team regarding potential opportunities.

Qualifications

· 5 to 7 years of experience in social media marketing, with at least 3 years at a manager level, either at an agency or in-house.

· Extensive experience in all major platforms and strong understanding of algorithms and analytics in: TikTok, Facebook, Instagram, Twitter, LinkedIn, Pinterest.

· Deep expertise in tools/services such as: Dash Hudson, Hootsuite, Sprout Social, Tagger, Lefty, Perpetua/cobrand, Tribe Dynamics, CreatorIQ, Canva.

· Skilled in graphic design, photo editing and video editing.

· A bachelor’s (or equivalent) degree in marketing, journalism, or a related field.

· Strong verbal and written communication skills.

· Collaborative, able to get buy-in, and build cross-functional relationships.

· Resilient and able to thrive in a dynamic, fast-paced environment.

· Passionate about beauty trends, new products, and content creation.

For consideration, please send your resume and work samples. Our benefits include medical, dental, vision, paid time off, holiday pay, retirement plan, supplemental and voluntary life insurance.

Job Type: Full-time

Job Summary

JOB TYPE

Full Time

INDUSTRY

Durable Manufacturing

SALARY

$112k-142k (estimate)

POST DATE

06/09/2024

EXPIRATION DATE

07/07/2024

WEBSITE

aiibeauty.com

HEADQUARTERS

COMMERCE, CA

SIZE

1,000 - 3,000

FOUNDED

1998

CEO

DAVID EISENSTEIN

REVENUE

$200M - $500M

INDUSTRY

Durable Manufacturing

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The job skills required for Social Media Manager include Social Media Marketing, Insight, Social Media Content, Initiative, KPI, Graphic Design, etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Social Media Manager positions, which can be used as a reference in future career path planning. As a Social Media Manager, it can be promoted into senior positions as a Social Media Communications Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Manager. You can explore the career advancement for a Social Media Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Social Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Social Media Manager job description and responsibilities

As the team lead, the social media manager will need to supervise junior team members, set up processes, and even manage multiple projects.

03/06/2022: Lynchburg, VA

Manages marketing and advertising on social media.

02/05/2022: Eugene, OR

Social media management requires high level efficiency, from setting up an editorial calendar to keeping all relevant social media channels updated.

03/11/2022: Stamford, CT

Social media managers are responsible for communicating with clients about their strategy and ensuring that the client’s vision comes to life on social media channels.

02/15/2022: Las Vegas, NV

The social media manager also strategizes how to grow and further develop the business through social media.

02/15/2022: Ventura, CA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Social Media Manager jobs

Becoming a social media manager takes more than having a social media account.

12/23/2021: New Suffolk, NY

Most social media managers also have soft skills that help them excel at their jobs.

01/09/2022: Anaheim, CA

Social media managers often work with tight deadlines and may be on the receiving end of hurtful social media comments.

02/04/2022: Lincoln, NE

There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this.

02/19/2022: Cedar Rapids, IA

Content curation has always been a major part of social media marketing skills.

01/12/2022: Wilmington, NC

Step 3: View the best colleges and universities for Social Media Manager.

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