Description:

The Region Business Manager (RBM) is primarily responsible for meeting or exceeding sales goals by effectively leading, directing and managing activities of the Specialty Sales Representatives within a specific geographical assignment. The RBM will also participate in project teams related to product planning and marketing, data analytics, training and managed markets or other specific areas as assigned.

Essential Functions:

• SALES MANAGEMENT ACTIVITIES• Ensure that representatives adhere to the Call Plan, inclusive of Reach and Frequency target objectives.• Keep the Region fully staffed through proactive recruiting and targeted selection of qualified candidates.• Maintain a high level of technical product competency and disease state knowledge.• Ensure excellent product knowledge and Rx selling skills are obtained and implemented by each representative, through the efficient use of the Training Department, district training, peer trainers and one-on-one coaching during field contacts.• Understand and provide a consistent application of the principles and terminology of the Situation Leader program to further develop and resolve challenges with representatives within the region.• Ensure timely and accurate use of the SFA system by representatives, particularly compliance to required maintenance of physician records, the recording of product presentations and physician sales calls, as well as maintaining accurate sample records, SFA synchronization, and call records.• Implement product and sales strategies through the development of effective regional tactical plans (IBP’s) and by motivating the representatives to execute those plans, conducting follow up in order to hold them accountable for their performance.• Consistent deployment and utilization of key Amneal assets (samples, representative time, optimal territory routing, proper promotional balance, message focus, marketing budget spends and compensation) to maximize territory productivity and to meet local customer and market needs.• Demonstrate strategic and tactical management of the field sales organization and ensure execution of performance expectations for day-to-day Representative activity.- Lead and coach teams effectively to meet and exceed sales quotas.• Participate as an active member of the national management team by sharing best practices, creating new approaches to the marketing of Amneal products and contributing ideas to the business planning process.• Responsible for the timely and accurate completion of all territory and region level administrative tasks, including Field Development Reports, expense reporting, time off territory reporting, and program funding requests and management communications.• Responsible for contributing to the revenue and profit goals within the assigned geography by ensuring specific goals are met and expenses are managed in a fiscally responsible manner.• Participate in management meetings, and leading Plan of Action (POA) meetings with their respective teams. Tasked with creating meeting agendas and working with other internal departments to plan and execute meetings.
• COMPLIANCE ACTIVITIES• Insure that representatives’ maintain compliance with external and internal standards of excellence including PDMA/OIG, the AMA guidelines and the PhRMA Code of Interactions with Healthcare Professionals.• Full understanding and adherence with the terms of the Amneal Pharmaceuticals RBM Expectations principals.
• Any other identified special projects as needed (Example: Field Interview Guide, Performance Review document update, brand team planning, etc.)