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Senior Manager, Paid Media

Amsive
New York, NY Full Time
POSTED ON 12/16/2024 CLOSED ON 1/15/2025

What are the responsibilities and job description for the Senior Manager, Paid Media position at Amsive?

Who We Are:

At Amsive, we're more than just a performance marketing agency; we're a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We're a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way. With decades of expertise and a commitment to integrated solutions, we don't meet the industry standard; we're setting it.

If you're looking for a place where your work matters, a career path you can grow on your terms, and a team that's as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you.


What we are looking for:

The Senior Manager, Paid Search will be responsible for leading and managing paid search campaigns across Google and Bing for enterprise-level E-commerce clients. This role involves developing strategies, optimizing performance, and managing a team while collaborating with cross-functional stakeholders. The ideal candidate has a strong background in paid search, client management, and team leadership, and excels in a fast-paced, results-driven environment.

What you will be doing:
 
  • Develop and implement paid media strategies across multiple platforms (Google and Bing) with a focus on E-commerce.
  • Build and manage complex E-commerce campaigns, including product feeds, dynamic ads, and other scalable media structures.
  • Set up and manage testing methodologies to optimize new campaign structures, bid strategies, creatives, and other elements before scaling.
  • Utilize feed management tools, such as Feedonomics, GoDataFeed, DataFeedWatch, ProductsUP or Merchant Advantage to optimize and maintain product feeds for campaigns.
  • Oversee the media budget allocation and ensure efficient use of spend to maximize campaign effectiveness.
  • Report regularly on campaign performance, providing actionable insights and recommendations for improvement.
  • Analyze data and performance metrics to optimize campaigns for ROI, engagement, and other key KPIs.
  • Collaborate with cross-functional teams, including creative, analytics, and account management, to align media efforts with overall marketing strategies.
  • Advise clients on best practices, strategies, and emerging trends in paid search and digital advertising.
  • Manage and mentor a team of 1-3 paid search specialists, ensuring continuous development and improvement.
  • Prioritize and manage team efforts and resources to exceed client deliverables.
  • Project manage complex campaign tasks and ensure timely delivery.
  • Build and standardize processes for campaign execution, optimization, and reporting to ensure operational efficiency.
  • Stay current with the latest industry trends, tools, and best practices in paid search and digital advertising.

Who you are:
 
  • 5 years’ experience working in a performance marketing agency or in-house digital marketing team.
  • 5 years of hands-on paid search experience in Google and Bing, with advanced expertise in campaign setup, management, and optimization.
  • 5 years of experience advising and managing E-commerce clients, with a proven track record of driving results.
  • 3 years of experience managing and developing a team of 1-3 people.
  • Strong experience with decentralized data sources and platforms
  • Proven ability to prioritize and allocate resources to meet client expectations and deliverables.
  • Exceptional project management skills with experience managing complex tasks with conflicting priorities.
  • Excellent communication, analytical, and problem-solving skills.
  • Ability to thrive in a fast-paced, collaborative, and dynamic environment.

Preferred Qualifications:
 
  • Experience with enterprise-level clients, particularly in the E-commerce sector.
  • Knowledge of additional digital advertising platforms, tools, or strategies (e.g., social media, programmatic advertising) is a plus.
  • Familiarity with data visualization and reporting tools such as Google Analytics, Adobe Analytics, Tableau, Power BI, Rockerbox etc.

If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please call (331) 318-7800.

Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees.  It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment.

As part of the Company's equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.

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