Social Media and Design Specialist

Location: San Juan Capistrano, CA 92675

Position: Full-time

QUALIFICATIONS

• Must have experience managing and creating content through different Social Media platforms
• Must have experience with digital marketing strategies
• Must have graphic design experience
• Must have experience in a manufacturing environment
• Experience with Google Adwords, and Google Analytics is a plus
• Must be willing to work on a hybrid set-up

This position will be reporting to the Senior Manager of Digital Marketing who is experienced in the publication of a brand's content through social channels. The Marketing Analyst, Social Media will be responsible for creating content as well as identifying appropriate content types, topics, tone, and timing of content across all media channels. In this role, you will need to evaluate the appropriate tone and content for both B2B and B2C channels, while adhering to brand guidelines. This individual will also be required to manage several social media campaigns around the brand and multiple product lines.

Responsibilities:

• Support team with the management of social media channels.
• Work closely with Digital Marketing Analyst to implement digital marketing strategy.
• Take pictures and videos, edit them and post onto our social media platforms.
• Maintains and publishes social media calendar in close collaboration with all marketing team members.
• Communicates social media calendar, content releases, and reports any changes to our management team.
• Search and contact different communities and organizations to explore opportunities to reach more customers.
• Grow our user bases with engaging posts and creative promotions.
• Defines content requirements, enforces best practices, and suggests ways to improve content for social media channels.
• Actively engages with consumers across all social platforms (Facebook, Instagram, Pinterest, etc.)
• Identify opportunities to drive consumer engagement on social platforms.
• Tracks social performance by developing monthly and quarterly reports, as well as measures and reports on social campaigns.