41 Sr Growth Marketing Manager Jobs in Miami, FL
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Andvaris Inc is Hiring a Sr Growth Marketing Manager Near Miami, FL
Start Date: 07/08/2024
Pay: $55.00
Job OverviewAs the Senior Growth Marketing Manager, you will be responsible for helping grow key Connected Living clients and their customer (consumer) base. You will serve as a primary and strategic marketing point of contact for designated retail clients and will be responsible for messaging, positioning, and materials to support both B2B (business-to-business) and consumer audiences for your clients. You will use data and insights to provide strategic recommendations to optimize and improve program performance and help retain and grow our client partnerships. You will lead the development of sales materials, campaigns, and thought leadership. You will use sales enablement and other marketing technology to distribute, optimize, and measure performance. The ideal candidate will have deep consumer and B2B marketing expertise and a background in a Marketing or Advertising agency setting or in-house agency within a large Fortune 500 company.
Schedule And Shift
Pay: $55.00
Job OverviewAs the Senior Growth Marketing Manager, you will be responsible for helping grow key Connected Living clients and their customer (consumer) base. You will serve as a primary and strategic marketing point of contact for designated retail clients and will be responsible for messaging, positioning, and materials to support both B2B (business-to-business) and consumer audiences for your clients. You will use data and insights to provide strategic recommendations to optimize and improve program performance and help retain and grow our client partnerships. You will lead the development of sales materials, campaigns, and thought leadership. You will use sales enablement and other marketing technology to distribute, optimize, and measure performance. The ideal candidate will have deep consumer and B2B marketing expertise and a background in a Marketing or Advertising agency setting or in-house agency within a large Fortune 500 company.
Schedule And Shift
- Monday - Friday: 8:00 AM - 5:00 PM or 9:00 AM - 6:00 PM
- Serve as SME (Subject Matter Expert) for target accounts, leading the development of marketing and creative and campaign briefs for your projects and campaigns. Provides direction on marketing materials, copy, and design. Responsible for brand protection, consistency, and growth.
- Develop and maintain buyer personas and journeys for client-specific audiences to inform marketing strategies, plans, messaging, and positioning.
- Ensures all relevant materials (B2B and consumer-facing) complete necessary compliance and legal reviews and approvals.
- Lead client implementations for Marketing, leveraging go-to-market tools and templates to adapt to your client's needs and goals.
- Lead Account Marketing strategy, plans, and campaigns for designated accounts in partnership with the Marketing Strategy & Planning team.
- Partner with the Marketing Strategy & Planning team to coordinate paid, earned, and owned opportunities for your accounts and coordinate key client launches and milestones.
- Adapt and create content, campaigns, and communications targeted to your clients and prospects—partner to distribute through marketing or sales/account channels.
- Serve as Marketing SME for crucial client meetings, business reviews, pitches, or RFPs (Request for Proposal).
- Collaborate with Marketing Strategy, sales, and business development teams to develop proactive win strategies and associated messaging for target clients and opportunities.
- Lead development of storytelling framework for assigned accounts, ensuring relevance, consistency, clarity, and accuracy.
- Proactively create and maintain sales enablement materials, content, and communications for your clients and prospects.
- Partner to ensure accuracy with target audience lists, segmentation, and campaigns.
- Lead marketing, brand, and communications strategies for assigned clients.
- Create consumer-facing campaigns, content, and materials across channels and touchpoints. Ensure consistency, clarity, effectiveness, and consumer-facing materials and messaging compliance.
- Drive digital marketing recommendations to improve customer acquisition and lifetime value.
- Partner with Sales Optimization to support associate-facing materials, tools, and training. Marketing Insights & Analytics
- Track key performance indicators (KPIs) for campaigns to evaluate success and optimize performance.
- Serve as SME for marketing research related to the retail vertical. Lead client-specific research as needed, including, but not limited to, naming, message testing, offer placement, and comprehension with target audiences.
- Proactively monitor client program performance and develop reporting to drive marketing decisions and recommendations.
- Analyze and report on marketing performance for your clients, providing best practices, insights, and recommendations for optimization.
- Bachelor's degree in Marketing, Product Management, Business Administration, or other related field
- 8 years of relevant experience in marketing with a strong focus on digital marketing, e-commerce, consumer marketing, B2B marketing, marketing research, and analytics.
- 5 years of consumer marketing experience, including product positioning, promotions, campaigns, and sales across multiple channels
- 5 years' experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
- 5 years' experience leading cross-functional teams to deliver results
- Direct experience developing, executing, and measuring successful B2C and B2B marketing strategies, plans, and campaigns.
- Excellent people skills; building relationships, navigating cross-functional teams and internal/external resources.
- Comfortable working in matrixed environments.
- Desire to work in a fast-paced environment with complex and changing market dynamics.
- 10 years of relevant experience in marketing with a strong focus on digital marketing, e-commerce, consumer marketing, B2B marketing, marketing research, and analytics.
- 4 years of product marketing experience, including brand, product positioning, promotions, campaigns, communications, market research, sales, and distribution support
- Proven experience in customer, client, and market research
- Deep understanding of martech and analytics tools, including Google Analytics (GA4 preferred).
- Excellent communication skills (both written and verbal).
- Self-starter with a strong sense of urgency and accountability.
- Bi-lingual preferred
- PTO
- 401K
Job Summary
JOB TYPE
Full Time
SALARY
$122k-155k (estimate)
POST DATE
07/04/2024
EXPIRATION DATE
12/29/2024
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