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13 Marketing Specialist Jobs in Irving, TX

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Marketing Specialist
$80k-105k (estimate)
Full Time 2 Days Ago
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Apex Gulf Regional is Hiring a Marketing Specialist Near Irving, TX

Overview

Job Title: Marketing Specialist - Gulf Coast Region

Company: Southern Air

Location: DFW Market

Position Type: Full-time

Salary Range: $40-$60k

About Southern Air:

Southern Air, a prominent home service provider in the Gulf Coast Region, is expanding its marketing team. We are seeking a seasoned Marketing Specialist with basic knowledge in traditional and digital marketing strategies to enhance our brand presence and drive business growth.

Job Overview:

The Marketing Specialist for the Gulf Coast Region located in the DFW market (but will focus on Alabama, Arkansas and Oklahoma) will play a pivotal role in executing marketing initiatives across up to10 branches. The ideal candidate will have basic marketing knowledge with a focus on both traditional and non-traditional methods, including digital marketing channels like paid search, SEO, and Local Service Ads (LSA). This position will report to and support the Regional Marketing Manager (RMM).

Responsibilities:

  • Marketing Execution: Activate marketing tactics covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
  • Campaign Management: Execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
  • Digital Marketing Expertise: Basic understanding of digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
  • Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for AL, AR, MS.
  • Brand Management: Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
  • Collaboration with Field Personnel: Work closely with RMM and stores to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
  • Performance Analytics: Monitor marketing performance metrics and share findings with RMM.
  • Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Knowledge of traditional and digital marketing.
  • Understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
  • Excellent communication and interpersonal skills to collaborate effectively with internal team and field personnel.
  • Experience in Skilled Trades is a plus.
  • Southern Air is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

    Job Summary

    JOB TYPE

    Full Time

    SALARY

    $80k-105k (estimate)

    POST DATE

    06/27/2024

    EXPIRATION DATE

    06/25/2025

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