Job Title: Senior Paid Search Analyst Gulf Coast Region

Company: Southern Air

Location: Gulf Coast Region - DFW

Position Type: Full-time

Pay: $85k-$95k

About Southern Air:

Southern Air, a prominent home service provider in the Gulf Coast Region, is expanding its marketing team. The Senior Paid Search Analyst is a pivotal role within the fast-paced Southern Air Digital Marketing Team, specializing in the management and optimization of paid advertising campaigns. Reporting to the Head of Digital, this position is critical for ensuring the effective deployment of ad budgets to achieve defined campaign goals and overall marketing objectives.

Key Responsibilities:

• Paid Campaign Management - Plan, execute, and optimize paid advertising campaigns across various digital platforms to meet defined performance metrics including Google Ads, Bing Ads, and Display.
• Manage ad placements, bid strategies, and budget allocation to ensure maximum ROI on ad spend
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement and alignment with business objectives.
• Team Supervision - Supervise SEO Specialist, ensuring the timely and accurate completion of assigned tasks
• Foster a collaborative environment that encourages knowledge sharing and the professional growth of team members
• Cross-Functional Collaboration - Work closely with SEO, creative and technical teams to ensure the successful execution of campaign strategies
• Industry Knowledge - Stay updated on the latest industry trends, tools, and best practices in digital advertising to continually enhance campaign performance
• Participate in professional development opportunities to further enhance skills and contribute to the teams knowledge base

Qualifications:

• Minimum of 3 years of experience in digital marketing with a focus on paid advertising
• Proven expertise in managing paid campaigns on various digital advertising platforms
• Strong analytical and spreadsheet skills and a data-driven mindset
• Google Ads Certified
• Experience with Google Analytics and Google Tag Manager
• Experience with PPC tools such as SEMRush or Ahrefs
• Understanding of important landing page elements with proven track record of A/B testing and experiments
• Knowledge of Google Local Services Ads a plus
• Knowledge of AI to build/manage campaigns a plus

Southern Air is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.