Job Title: Web Designer 2

Date Posted: 6/27/2024

Location: Birmingham, AL

Job Type: Contract Full-Time

Immediate W2 contract position available in Birmingham, AL.

Estimated Duration: Undetermined

High Level Responsibilities:

· Accountable for on-time implementation of all digital assets (web pages, emails, banner ads, landing pages, etc.) in support of content calendars.

· Provide input into the development of and ensure the adherence to brand standards on all digital channels.

· Implement SEO strategies that drive overall and campaign­ specific web traffic.

· Perform routine quality and usability testing for existing and new sites to maximize the website experience.

· Implement proper tagging and site coding to ensure the capture of all desired channel metrics.

· Develop solutions for company website.

· Collaborate with other developers, designers, and project managers.

Desired Skills and Expertise:

· 3-5 years of experience coding CSHTML, HTML, CSS, JavaScript, or other equivalent applications.

· Experience with Shopify.

· 3-5 years’ experience image and site editing using various software packages including: Dreamweaver, Photoshop, Acrobat, or other equivalent applications.

· Experience using content management systems (Adobe AEM,) and web/design software.

· 3-5 years’ experience working through browser compatibility issues for all major browsers and platforms

· The Web Designer creates digital graphics to be used on our websites and across digital marketing channels in support of 48 locations.

· The Web Designer will be able to translate high level business requirements and promotional campaigns into branded, intuitive, revenue generating designs that are appropriate to their respective channel.

· The Web Designer develops site content and graphics by collaborating with the Ecommerce Specialist and Advertising team - designing images, icons, banners, etc.

Designs include the following, from concept to execution:

· Monthly emails designed and tested

· Website graphics (expected 2-3 updates per week)

· Website landing pages (Gift Guide, Branded Pages, etc.)

· Blog graphics

· Social media graphics

· Website UX updates

· Intranet updates

The Web Designer will make continuous improvements to the websites by upgrading site-wide content and graphics as needed through testing and analysis findings, promotional needs, etc.

Additional duties:

· Be familiar with and adhere to corporate brand guidelines

· Collaborate with Advertising team on campaign requirements, social media strategy, etc.

· Support retail stores through special projects

· Use design best practices to maximize media’s impact

· Create, develop, design, code and implement digital content

· Test designs across multiple browsers and devices

· Edit & proofread content for accuracy

· Manage code repository in GitHub