Job Title: SVP of Growth, Experiential Marketing

Client Location: New York City, NY

Starting: 07/22/2024

Salary/Pay Rate: $220,000 - $250,000

Hours: Full-time

About the Company: This a dynamic and innovative agency specializing in experiential marketing campaigns. Their mission is to create unforgettable brand experiences that resonate with audiences and drive tangible results for their clients. They are seeking a visionary Senior Vice President of Growth Marketing to join their leadership team and spearhead their growth initiatives.

Key Responsibilities:

1. Leadership and Strategy:

• Serve as a key member of the leadership team, contributing to the overall strategic direction of the agency.
• Design and implement a robust New Business Development (NBD) process to drive agency growth.
• Lead initiatives to expand business opportunities with existing clients and target new markets.

2. New Business Development:

• Develop and execute a comprehensive strategy for generating inbound leads, ensuring a steady pipeline of new business opportunities.
• Partner with internal teams to identify and pursue growth opportunities from existing clients.
• Lead efforts to secure new clients, from initial outreach to closing deals.

3. Agency Marketing:

• Oversee agency marketing efforts specifically related to new business development.
• Collaborate with marketing teams to create compelling marketing materials and campaigns that attract potential clients.
• Ensure the agency’s unique value proposition is effectively communicated to the market.

4. Program Activation and Advisory:

• Participate in program activation in an advisory capacity, providing strategic input and guidance to ensure successful execution.
• Act as part of the agency's "brain trust" to offer insights and expertise on key programs and initiatives.

5. Culture and Team Development:

• Foster a positive and optimistic culture within the agency, promoting enthusiasm and collaboration.
• Mentor and develop team members, cultivating a high-performance environment.
• Champion the agency's values and ensure they are reflected in all aspects of the business.

Qualifications:

• Proven experience in a senior growth marketing or business development role, ideally within an agency or experiential marketing environment.
• Demonstrated success in driving new business and expanding client relationships.
• Strong strategic thinking and analytical skills, with the ability to design and implement effective growth strategies.
• Excellent communication and interpersonal skills, with the ability to inspire and lead teams.
• Creative and innovative mindset, with a passion for experiential marketing.
• Ability to work collaboratively across teams and functions, with a focus on achieving common goals.

Why Join the Company:

• Be part of a forward-thinking agency that values creativity, innovation, and excellence.
• Play a pivotal role in shaping the future of the company and driving significant growth.
• Work with a talented and passionate team in a collaborative and supportive environment.
• Competitive compensation and benefits package.

Interested candidates who are visionary leaders with a passion for growth and a track record of success in experiential marketing are encouraged to apply. This is a unique opportunity to join a team that is creating the future of experiential campaigns.