You haven't searched anything yet.
About Aras
Aras is a leader in product lifecycle management (PLM) and digital thread solutions. As one of the fastest growing PLM companies, our technology enables the rapid delivery of flexible solutions built on a powerful digital thread backbone and a low-code development platform.
Our platform and PLM applications connect users in all disciplines to critical product data and processes across the lifecycle and throughout the extended supply chain. The world’s largest manufacturers are leveraging Aras Innovator to manage their complex product lifecycles to improve production timelines, meet and exceed revenue growth targets, and accelerate innovation. We collaborate with companies in some of the most innovative industries, including automotive, industrial/heavy equipment, aerospace and defense, and high-tech electronics.
Position Overview:
We are seeking an experienced Sr. Manager, Digital Marketing to join our team. This role will primarily focus on leading our B2B email marketing initiatives through the Marketo Platform and supporting our Google paid search efforts. The ideal candidate will work closely with Regional Revenue Marketing Leads to develop and execute effective email strategies and segmentation plans. This position requires a strategic thinker who can drive the overall vision for email marketing while managing the day-to-day execution of campaigns.
The Sr. Manager will be responsible for developing comprehensive email marketing strategies aimed at engaging and converting our B2B audience. This includes overseeing the creation, deployment, and optimization of email campaigns, ensuring they align with our broader marketing objectives. The role also involves collaborating with various teams and our paid agency to expand and optimize our top of funnel paid search efforts.
Additionally, the Sr. Manager will utilize analytics and performance metrics to inform decision-making and optimize campaign outcomes. This includes creating detailed reports and presenting insights to senior leadership to drive continuous improvement. The role demands a proactive leader with strong project management skills and the ability to navigate a fast-paced environment, ensuring the successful execution of multiple projects simultaneously.
Key Responsibilities:
Required Qualifications:
We were recognized as a leader in The Forrester Wave™: Product Lifecycle Management for Discrete Manufacturers, Q1 2023 and were also named a leader in the 2023 SPARK Matrix for PLM by Quadrant Knowledge Solutions. Feedback from our community has established Aras as the top ranked PLM vendor in online review services like G2 and Gartner Peer Insights.
With over 700 employees in 11 countries, we’re looking to add to our incredible team. If you’re passionate about helping develop next generation product innovation, we encourage you to apply!
Please visit our privacy notice here
Aras is an Equal Opportunity Employer.
Full Time
Consumer Services
$116k-152k (estimate)
06/27/2024
08/25/2024
aras.com
ANACORTES, WA
3,000 - 7,500
2000
Private
ELLEN GEARY
$50M - $200M
Consumer Services
Aras is a Massachusetts-based industrial low-code platform that provides product lifecycle management, visual collaboration, and related solutions.
The following is the career advancement route for Senior Manager, Digital Marketing positions, which can be used as a reference in future career path planning. As a Senior Manager, Digital Marketing, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Manager, Digital Marketing. You can explore the career advancement for a Senior Manager, Digital Marketing below and select your interested title to get hiring information.