Application Deadline: January 19, 2023

About Arkansas Tech:

Arkansas Tech University is a public, comprehensive, regional university that was established by Act 100 of the 37th Arkansas General Assembly in 1909. ATU offers credentials and degrees at the technical certification, associate, baccalaureate, graduate and doctoral levels. The university operates campuses in Russellville and Ozark as well as Arkansas Tech Career Center (ATCC). Home to almost 10,000 students, ATU offers stackable credentials and multiple entry points to higher education. In all, Arkansas Tech offers more than 100 programs of study, including many of the most sought-after four-year baccalaureate programs among college freshmen - business, engineering, physical and biological sciences, the social sciences and teacher education. Pre-professional programs prepare ATU students to become doctors, dentists, lawyers, pharmacists, physical therapists and veterinarians. For more information about Arkansas Tech University and the surrounding community, please visit our website at www.atu.edu/hr to find our “Live Here” informational resources.

Position Summary:

The Digital Media Coordinator is responsible for helping coordinate and provide content for the digital media presence of Arkansas Tech University. Reporting to the Webmaster and Digital Strategy Specialist, this individual is an integral member of the MARCOMM digital team
and works to help ensure the department meets its goals across digital platforms. This position has the work from home flexibility.

Essential Duties & Responsibilities:

Writes content as needed for the university marketing efforts including email messages, the website, blogs, and social media posts.

Collaborates with other members of the digital team to ensure the posting of timely content on university social media accounts and websites.

Helps create and post social media content for @arkansastech social accounts as needed including photos, videos, and graphics.

Works closely with divisions, departments, and programs one-on-one and via training to enhance content, design and features for social media.

Collaborates with other members of the digital team to assist with Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Consults with internal clients regarding project scope, strategy and content for email marketing and social media as it pertains to specific projects, programs or events.

Builds reports for the team regarding social media and website analytics

Other duties as assigned by the Webmaster and Digital Strategy Specialist

Knowledge, Skills, & Abilities:

Knowledgeable about digital strategy best practices and technologies

Knowledgeable of social media practices and industry standards

Excellent verbal and written communications skills

Strong organizational and time management skills

Proficient in Adobe Photoshop and InDesign or Canva/ Adobe Express

Experience with SEO tools and tactics

Solid understanding of social media and web analytics

Minimum Qualifications:

Bachelor's Degree in marketing, communications, public relations, information technology or related field.

Preferred Qualifications:

Master's Degree

Prior experience working in higher education

Previous experience utilizing a content management software

Successful experiences managing university social media

Experience using a CMS for website work

Work Location, Environment, and Physical Demands:

Significant computer time.

May need to carry equipment no more than 20 lbs.

Some nights, evenings, and weekends may be required.

What to Submit:

Resume, Cover Letter, and contact information for at least three (3) references.

To be considered for the position of Digital Media Coordinator, all applications must be received and processed through our applicant tracking system, Cornerstone, prior to the closing date on 01/19/2023 before 6:00 pm central time.

Please go to https://atu.csod.com/ats/careersite/search.aspx?site=1&c=atu to apply now.

This position is subject to a pre-employment criminal background check. A criminal conviction or arrest pending adjudication alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Arkansas Tech University is an AA/EOE employer committed to attracting and retaining a diverse workforce. All qualified applicants will receive consideration for employment.