Article Student Living is looking for a Digital Marketing Specialist to join our team. As the Digital Marketing Specialist, you’ll oversee the implementation, optimization, and ongoing management of a portfolio of properties paid and organic digital marketing efforts. You will build campaigns that work and ensure our processes are always working better. We are looking for someone creative and motivated to lead this initiative. If you’re a fan of working for a growing and progressive company, this is a great opportunity.
Article Student Living provides the best experience for student residents living in our communities. We do this by putting people first—both our residents and our employees. We believe in investing in our people through superb training and support, generous employee benefits and perks, and opportunities for career advancement by growing throughout our portfolio.
The Digital Marketing Specialist will report to the Digital Marketing Manager.
You will work in a remote setting.
Responsibilities

• Grow P.P.C. (Pay-Per-Click) campaigns across Google, Meta, TikTok, and Snapchat
• Audit and update websites to ensure accurate content, branding, and functionality
• Implement organic social media strategy by auditing content, analyzing performance, and identifying areas of improvement
• Collaborate with a portfolio of properties to create a marketing presence both online and in-person
• Analyze organic and paid marketing performance and identify opportunities to improve Goals
• Complete competitor analysis to ensure that digital marketing efforts are following our outperforming of the market
• Research and implement upcoming digital marketing tactics and tools to remain
• Use A.I. to maximize efficiency in daily workflows and identify creative solutions

Your Track Record

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2 years experience overseeing P.P.C. advertising campaigns with an emphasis on Google Ads and Meta, TikTok and Snapchat,
• Experience managing on-site, technical, and off-site SEO
• Experience managing organic social media content
• Confidence in managing multiple clients/brands at once
• Interpret data and present relevant insights
• Comfort using Google Analytics, Google Ads, and Meta Business Suite

Your Style

• A communicator who is straightforward, connects well with others, and shares best practices
• You’re a team player who believes growth comes from thoughtful, constructive criticism
• A thinker who comes up with intelligent solutions to new challenges
• You love finding the perfect balance of solutions that are creative and data-driven
• Like us, you help foster an environment that is uplifting and encouraging

Full-time Associate Benefits

• Health (PPO or HSA), dental, and vision
• Flexible PTO
• 13 paid holidays
• 401K – 100% match up to 5%
• Annual review and bonus program
• Paid parental leave

Article Student Living provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression, sexual orientation, marital status, religion, age, disability, genetic information, or any other characteristic protected by applicable federal, state or local law.
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