About ASA:

At American Student Assistance (ASA), we empower all students to explore, identify and pursue the futures they envision after high school. But we’re taking a different approach. One that leads with an ecosystem of direct-to-kid digital platforms that over 15 million students chose to engage with in 2023, a $125 million impact investing initiative, and a focus on advancing policy change at both state and federal levels. We help students through mobile-first digital experiences that kids choose to engage with on their own time. As a well-funded, non-profit we have the resources to perform in-depth research with kids, create large-scale, truly innovative solutions and build strategic and impactful engagement with millions of kids.

Benefits? We pride ourselves on maintaining a strong work/life balance while still achieving our aggressive goals. We operate in a flexible, hybrid work model with an incredible office space in downtown Boston. You’ll also enjoy unique perks like student loan repayment, tuition reimbursement, 17 paid company holidays (including the entire week between Christmas and New Year’s) and all summer Fridays off from Memorial Day to Labor Day.

Join us!

Job Description:
American Student Assistance^® is currently seeking a Senior Digital Marketing Manager to oversee a multi-million-dollar digital media strategy and help execute the large volume of marketing campaigns that are needed to achieve our annual consumer acquisition objectives. The ideal candidate is an expert in ad tech platforms, exhibits both creative and analytical thinking, and is a results-oriented team player.

This person feels comfortable autonomously managing large scale budgets and multiple paid media campaigns, owning influencer and content creator programs and collaborating closely with two direct reports and our internal agency to develop bold, engaging content that resonates with middle and high school students.

Essential Functions: 

• Manage all facets of a sizable paid media program including strategy, budget planning and allocation, audience targeting, content development, campaign execution and in-depth analysis.
• Understand key inputs into paid media performance and be able to proactively identify trends and areas of opportunity among the social media platforms that Gen Z is using daily.
• Write creative briefs and define objectives/KPIs for creative teams to produce compelling messaging and creative assets that align with each paid media channel.
• Have a solid understanding of performance marketing and key metrics (CPM, CVR, CPA).
• Own the analysis and reporting of multi-channel campaign execution and be able to socialize findings and actionable insights to internal team members.
• Develop, launch and oversee A/B testing strategies.
• Manage influencer outreach and content development programs, including identification and contract negotiation.
• Stay current on emerging trends, innovative technologies and best practices to constantly evolve our paid media and organic social media strategy.
• Manage and develop two direct reports, providing strategic direction on their projects and professional development.

Qualifications:

• 5 years of experience managing paid media/social media campaigns at scale.
• Experience planning and rolling out large-scale marketing campaigns and the ability to identify and drive improvements using a data-driven approach.
• Demonstrate a creative mindset with the ability to partner with creative teams on content development.
• A deep understanding of performance marketing KPIs and practices.
• Expertise in multiple ad platforms including TikTok, Snap, AdWords, and Meta.
• Experience managing direct reports.
• Proficient in Google Analytics.
• Passionate about our mission and helping middle and high school students find their career path.

Education:Bachelor’s degree preferred.

Skills:

• A self-starter with a strong desire to monitor and optimize to performance objectives.
• A data-driven, results-oriented team player who is excited to test, experiment, and learn.
• High attention to detail, with the ability to manage multiple campaigns simultaneously.
• Capable of multi-tasking across multiple initiatives and campaigns.
• Strong understanding of major social platform algorithms, ad products, and optimization levers.
• The ability to learn quickly and work in a fast-paced environment with evolving priorities.
• A deep understanding of digital marketing, cultural trends and consumer motivations.

It is the responsibility of each associate at ASA to keep current with and apply all relevant company policies, regulations and laws impacting his/her area. This includes following standard operating procedures and complying with data privacy. To perform this job successfully, an individual must be able to perform each essential function listed above satisfactorily. Reasonable accommodations may be made in certain circumstances to enable individuals with qualified disabilities to perform the essential functions.