10 Digital Marketing Specialist Jobs in Lancaster, PA
Aspen Windows is Hiring a Digital Marketing Specialist Near Lancaster, PA
At Aspen Home Improvements, we're not just about improving homes; we're about creating experiences that last a lifetime. Our team is dedicated to providing top-tier home improvement solutions with a personal touch. We are looking for a motivated and skilled Digital Marketing Specialist to join our team and help us continue to achieve excellence in digital advertising and location-based marketing.
Job Description
As a Digital Marketing Specialist at Aspen, you will be responsible for managing and enhancing our digital marketing strategies across various platforms including Google Maps, Google Local Services, and pay-per-click (PPC) advertising accounts. Your role will focus on maximizing online visibility, driving traffic, and generating leads to support our business objectives.
Responsibilities
- Develop and manage PPC campaigns across platforms such as Google Ads, with a focus on cost-effectiveness and conversion optimization.
- Optimize our presence on Google Maps and engage with Google Local Services to ensure high visibility and accurate listing information.
- Analyze campaign performance and adjust strategies accordingly to ensure KPIs and ROI targets are met.
- Work collaboratively with the marketing team to integrate location-based strategies with broader marketing campaigns.
- Conduct keyword research and competitive analysis to stay ahead of industry trends.
- Prepare and present reports on campaign performance, insights, and recommendations for future strategies.
Requirements
- Proven experience in managing PPC accounts and Google Maps optimization.
- Familiarity with Google Local Services and its integration into broader digital marketing strategies.
- Strong analytical skills and experience with Google Analytics and other measurement tools.
- Excellent communication and teamwork skills, with the ability to work effectively in a fast-paced environment.
- Creative thinking with attention to detail and an ability to use data in decision-making processes.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- At least 3 years of experience in digital marketing, with specific skills in PPC, Google Maps, and Google Local Services.
- Certification in Google Ads is highly preferred.
What We Offer
- Competitive salary and benefits package.
- 401K Match
- Opportunities for professional development and career advancement.
- A dynamic, creative work environment where your ideas are valued.
Job Summary
Full Time
$64k-79k (estimate)
05/17/2024
08/12/2024
The job skills required for Digital Marketing Specialist include Digital Marketing, Google Analytics, Advertising, Insight, Google Ads, Digital Advertising, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Digital Marketing Specialist job description and responsibilities
Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.
12/15/2021: Cheyenne, WY
Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile.
01/26/2022: Davenport, IA
Digital marketing specialist primarily oversees all marketing departments and operations, ensuring to convey the message of the brand.
02/09/2022: Newark, NJ
A digital marketing specialist needs to set budgets for digital marketing campaigns. Provide digital channel performance analytics, digital analytics expertise, tagging support and performance reporting dashboards.
02/23/2022: Albuquerque, NM
They help enhance the marketing side by generating leads and boosting online sales through search engine optimization techniques and PPC advertising.
01/31/2022: Pueblo, CO
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Digital Marketing Specialist jobs
Learn Digital Marketing Essentials.
12/23/2021: Portland, OR
Build Social Media Marketing Skills.
03/02/2022: Syracuse, NY
Learn How Email Marketing Works.
12/17/2021: Mesa, AZ
Stay Updated on the Latest Digital Marketing Trends.
03/08/2022: Shreveport, LA
Allocate Budget for Digital Advertising.
02/20/2022: Kennewick, WA
Step 3: View the best colleges and universities for Digital Marketing Specialist.
Similar Jobs
Popular Articles
