The Lead Generation Specialist (LGS) is a critical part of the New Business Development (NBD) team, sourcing potential clients and handling early outreach efforts. Using the AH ideal client profile as a guide, the LGS is responsible for prospecting efforts designed to fill the top of the sales funnel and provide a warm handoff of qualified leads to the senior members of the NBD team.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• The primary tasks of the Lead Generation Specialist are as follows:
  ● Proactively research and identify leads using digital and email outreach. This would include utilization of
  resources such as Zoominfo, Salesforce and Sales Navigator.
  ● Lead utilization of Zoominfo WebSights feature to identify and initiate follow up on AH website visitors; manage
  Zoominfo automations as part of this strategy
  ● Work closely with Corporate MarCom to initiate follow up on leads generated through inbound marketing
  activities
  ● Maintain accuracy of sales databases:
  ○ Salesforce CRM
  ○ Zoominfo database search filter and list management
  ● Mine databases for segmented outreach opportunities
  ● Book qualified leads for follow up by the senior sales team
  ● Maintain relationships with qualified prospects and partner vendors as needed
  ● Collaborate with the team to refine strategies based on data and market trends
  ● Participate in marketing events and tradeshows as needed
  ● Stay on top of industry trends, spotting new lead generating opportunities

MEASUREMENT OF SUCCESS

• Positive Feedback/scores from annual client partner surveys for assigned clients
• Successful completion of client agreements within defined scope, deadline, and budget
• Results meet targeted client goals and KPIs.
• Achieve Gross Profit goals for assigned client contracts
• Management of assigned team members in channel meets or exceeds utilization targets
• Proactively support AE and other director-level roles in resolving management or operational issues as they arise
• Consistent implementation of AH's and MarCom's best practices

Software skills/experience:

• Email Marketing Tools like Constant Contact, Informz, Mail Chimp
• Social Media Platforms - LinkedIn, FB, Twitter, Instagram, YouTube
• Canva
• Website CMS like Drupal, WordPress

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

EDUCATION/ EXPERIENCE/REQUIRED PROFICIENCIES

Bachelor's degree in business administration, marketing, communications, or related field
● Proven experience in a sales environment, preferably with a longer sales cycle involving multiple stakeholders
(minimum 3 years experience)
● Excellent communication and interpersonal skills, with the ability to build relationships with prospects and
stakeholders
● Strategic thinking and analytical skills, with the ability to interpret data and make informed decisions
● Ability to work well in team environment and interact effectively with marketing and other key service
departments
● Knowledge of Zoominfo and Salesforce a plus
● Commitment to delivering exceptional customer experiences and driving organizational growth
● Experience working in a highly-autonomous and impact-driven environment
● Strong computer skills; proficient in all Microsoft Office applications
● Passion for the Mission: A genuine passion for the organization's mission and values can be instrumental in
effectively promoting services and engaging with clients.

APPLICATION INSTRUCTIONS

To be considered for this position, an online application must be submitted, along with an updated resume. All applicable fields on the application are required.

AH is a professional services firm that specializes in helping non-profit organizations achieve their mission, create value, and advance their causes, industries, and professions. We have four main divisions within AH - a full-service Association Management Company; a Marketing and Communications Agency (MarCom); a Meetings & Events Management Team; and a division that focuses on other custom solutions such as strategic planning, website builds, database integrations, accounting services, staff recruitment, credentialing management, public affairs and lobbying, and growing non-dues revenue.

For more information, visit associationheadquarters.com, connect with AH on Facebook on YouTube and follow on Twitter.

Association Headquarters is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, national origin, nationality, ethnicity, ancestry, age, sex (including pregnancy), family status, marital/civil union status, religion, domestic partnership status, affectional or sexual orientation, gender identity and expression, atypical hereditary cellular or blood trait, genetic information, liability for military service, and mental or physical disability (including perceived disability, and AIDS and HIV status), language, national origin, political affiliation, socio-economic status, and other characteristics that make our employees unique.

Benefits

Benefits include, but are not limited to:

• Medical, Dental, and Vision
• Voluntary Life Insurance - Employee Paid
• AFLAC available
• Paid holidays and Paid Time Off (PTO) accrual
• 401k
• Basic life insurance, short-term and long-term disability

Other Benefits of Working at AH:

• Named Best Place to Work by Philadelphia Business Journal 9 Times - based on a survey conducted of our employees
• Industry Leader - Most credentialed AMC and the first AMC to be Customer Service Certified by the Customer Service Institute of America
• Flex Schedules
• On-site fitness center, open 24/7
• Gym reimbursement program
• Tuition reimbursement program
• Training and Development opportunities