Axogen is hiring for a Sr. Director of Market Development for Extremities & Chronic Pain in Tampa, FL!!

Job Summary of the Sr. Director, Market Development

The Market Development role is a vital marketing position with responsibility for developing the growth strategy that focuses on establishing our technology as a standard of care. The role requires identifying and developing key drivers for adoption and penetration through reimbursement, behavioral change, practice guidelines and metrics, with a goal to grow the Company’s business through market penetration. Specifically, the successful candidate will be required to develop strategies for customers in current targets and new customers in new segments, develop and maintain relationships with KOLs, maintain awareness of the competitive landscape, and assume responsibility for market expansion opportunities. The Senior Director, Market Development must also be an effective and engaging people leader, possessing the ability to lead, coach and develop reports to succeed in their roles. The position will report to the Vice President of Marketing.

Requirements of the Sr. Director, Market Development

• Minimum of a bachelor’s degree. MBA is strongly preferred.
• Minimum 10 years of demonstrated success and progressive experience in marketing and product management in the medical device, surgical implant or biotech industry. Preference will be given to candidates with experience in developing new market opportunities with disruptive technologies.
• Creates programs to lead change in the market, measure penetration into the potential market
• Technical and clinical experience. Understand and shape the technical nuances to build the appropriate clinical data for both clinical adoption and reimbursement.
• Experienced in people leadership, talent development and employee engagement
• Experience moving from innovators and early adopters across the chasm to the early majority. Clear understanding of the behavior drivers of the different segments of adopters
• Able to make decisions in the face of imperfect data and create performance measures to “course correct” as the market moves
• Adept at managing multiple priorities in fast‐paced environment, on time and to budget
• Ability to collaborate, influence and work with others in a dynamic, matrix environment
• Must demonstrate strong interpersonal and communication skills with various levels of management and demonstrate the ability to manage differences and needs between multiple stakeholders.
• Willing and able to travel domestically, up to 35% of the time to respond to the needs of the customers and organization, some international travel expected.

Responsibilities of the Sr. Director, Market Development

The specific duties of the Sr. Director, Market Development include but are not limited to:

• Owns and drives market development, serving as the internal advocate for the companies New Market strategy
• Attracts, leads and develops direct report(s) to build skills required to perform and succeed in the roles supporting execution of the market strategy
• Develops and communicates a compelling strategy through understanding of the customer, channel, and competitive environment
• Develops market segmentation, targeting, positioning, key messaging, and competitive analysis within the Market development segment
• Develops and executes marketing communications including sales collateral creation, company website, conference, and professional education events
• Partners with sales leadership to understand market feedback and field training/messaging needs and deliver solutions
• Works directly with thought leaders to assess the clinical and technology needs of the new segment or customer and the underlying broadly held assumptions
• Maintains relationships with key societies and oversees clinical conference presence
• Conducts market research to assess, define and measure progress in key market segments
• Creates and monitors market and KPIs to demonstrate effectiveness in sales growth and market penetration
• Partners with healthcare economics and reimbursement for reimbursement strategy
• Frequent interaction with senior leadership team, executive team, and the board of directors
• Serves as a role model for mentorship

Location

111 West Oak Ave., Tampa, FL 33602

Benefits/Compensation