Title: Email Marketing Coordinator

Contract to Hire

No Sponsorship

Remote opportunity, prefer local to Dallas/Fort Worth Area

Our client is seeking a highly skilled Email Marketing Coordinator to join our growing team. In this role, you will play a critical part in enhancing our customer engagement and driving bookings through targeted and optimized email campaigns.

Requirements:

• Proven experience with email campaigns and lifecycle management.
• Expertise in using Braze for email campaign implementation and data integration.
• Ability to build and optimize various types of emails, including SDK and trigger-based communications.
• Strong analytical skills to develop and report on email performance and testing strategies.
• Excellent communication skills to effectively brief and collaborate with a Copywriter.

Key Responsibilities:

• Email Lifecycle Management: Utilize Braze to connect data with email campaigns, ensuring that all customer interactions are personalized and effective.
• Campaign Development: Design, build, and fully implement email campaigns using Braze, including SDK emails and trigger/site action emails.
• Optimization: Continuously optimize email performance by developing and reporting on test & learn approaches to refine our email strategies.
• Collaboration: Work closely with our Copywriter to write comprehensive briefs, facilitating the creation of compelling email content that aligns with our brand and marketing goals.

Interim Responsibilities:

• Marketing Strategy: Implement overarching marketing strategies to align with company goals.
• Partner Management: Oversee relationships with partners including SEO agencies, ad-serving platforms, and cart expansion products.
• Product Marketing: Develop and execute product marketing plans to drive awareness and adoption.
• Subscription Programs: Manage the client's proprietary subscription programs, ensuring optimal performance and customer satisfaction.
• SEO Knowledge: A background in SEO is a plus, enhancing our ability to drive organic growth.
• Budget Management: Assist in managing the marketing budget, ensuring cost-effective allocation of resources.
• Reporting: Provide weekly marketing reports to track performance and inform strategic decisions.