The Retail Marketing Manager will drive all facets of The AZEK Company’s retail channel marketing strategy and execution. 

Key areas of responsibility include: development and execution of strategic marketing plans designed to drive retail growth, product commercialization, media/advertising communications, project management, sales/marketing analytics, and a high-degree of communication and partnership with internal and external stakeholders at all levels within the organization.

Position Responsibilities:

Strategic Planning

• Execute an annual marketing plan designed to drive retail sales growth and engagement across all retail partners
• Develop and execute monthly, omnichannel go-to-market plans supporting both traditional and digital marketing tactics
• Continuously look at opportunities to drive sales growth, consumer and pro awareness and associate engagement

In-Store Experience & Retail Merchandising

• Lead the design and execution of retail displays, product packaging, POP, sales & marketing collateral, and in-aisle activations
• Partner with the retail sales team to develop best in class training, communication, and sales materials for retail and Pro Desk associates
• Lead the development and execution of retail advertising campaigns (includes OOH and digital channels) in partnership with advertising agencies and the Integrated Marketing Team
• Manage retail in-store and tradeshow premiums, educational materials and giveaways

Digital/E-Commerce Presence

• Partner with internal marketing/product teams, as well as external retailer Brand Advocates & Digital teams, to drive traffic and conversion on retail partner websites
• Manage retail e-commerce asset needs including item setup, content creation, photography and graphic needs

Business Financials & Analytics

• Measures, reports out and optimizes the marketing plans based on results
• Manage Retail marketing monthly budget and spend within forecast
• Develop the annual retail marketing budget

Position Qualifications:

• Bachelor’s Degree in Marketing, Communications, or Business is preferred, MBA is a plus
• 7 years of experience in a corporate marketing, sales, strategy environments; with a preferred focus on channel/retail and shopper marketing required
• Experience working with Home Center retailers: Home Depot, Lowe's, Menards, and Rona Canada
• Specific work experience in channel marketing, sales, consumer insights and strategy, advertising, project management, and written communications, are highly desirable
• Ability and experience to present to C-Suite executives
• Able to manage and motivate people, this person is able to build strong relationships with a wide range of people both internally and externally
• Demonstrated success in developing and implementing dynamic new channel/market strategies within retail
• Exceptional verbal, report, presentation, PowerPoint, and Excel abilities