[Please note this is a Direct Search led by Bacardi. Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Job Description

Your Opportunity
As Category Development Executive, you will work with the Senior Category Development Manager and support the delivery of category management principles within Bacardi Martini.
You will support the delivery of Category Thought Leadership for our key strategic customers in line with the BEST10 &Beyond Strategy for 2030, through the analysis of market trends, consumer behaviour and competitive landscape.
About You
* With a Founder’s mentality approach, you will work collaboratively with the Commercial Sales team to drive growth, profitability, and market share.
* You will be a role model of the Bacardi’ Family culture and embody this cultural pillar through excellent partnerships with our customers, building value-based cross-functional relationships, and by enabling the Commercial Sales team to grow and succeed

Responsibilities

With Our Consumer At The Heart Your Key Focus Will Be:
Data Analysis & Insights
* Conduct category and channel analyses to identify trends, opportunities, and potential risks to current category assortment. Monitor competitive activities, pricing strategies and market dynamics to be ahead of industry changes.
* Analyse and evaluate category demographic profiles and shopper purchasing behaviour as you translate complex metrics and analytics into valuable insights to drive sustainable growth for the future.
* Collaborate with cross functional teams including commercial sales, marketing, and innovation to align category strategies with overall business ambition.
* Support the delivery of clear category presentations for our key strategic customers.
Customer Planning
* Build strong working relationships with the commercial sales team and customers by demonstrating a high level of customer centricity and initiative, all whilst being prepared to challenge the status quo.
* Support the development of successful category strategies in line with customer trading agreements, ensuring full alignment and implementation with customers.
* Evaluate all category led promotional activity to determine effectiveness against agreed sales, profit and marketing objectives outlined and agreed with key off premise customers.
Revenue Growth Management
* Drive the application of fact-based category insights to drive ROS, volume uplift and value growth with our key strategic customers.
* Deliver M E throughout the year to evaluation the effectiveness of category strategy and execution for future investment opportunities with our key strategic customers.
Business Planning
* Support the Integrated Activity Planning (IAP) process cross functionally, providing compelling and actionable category and customer insights and ensure relevant and market applicable assets are delivered which allow us to win in the marketplace.
* Further develop tools eg Hyble, SalesMap in line with category principles to support the Commercial Sales and CP&A teams to drive engagement across customer, shopper, and consumer.

Skills and Experience

The Skills And Experience Needed To Create Your Legacy:
* 3 years of Liquor or FMCG industry experience in Commercial Sales, Category or Customer Marketing
* Proven experience analysing and leveraging data for powerful insights.
* Proven experience to effectively challenge and influence cross functional teams.
* Demonstrated ability to build capability amongst cross functional teams.
* Understand FMCG/Liquor industry best practices & leverage learnings from other categories or markets.
* Track record of delivery & ability to work autonomously, always taking initiative.
Personal Qualities:
* Fearlessly perseveres in overcoming obstacles and setbacks by taking swift and efficient action and share best practices.
* You are motivated and continuously challenge yourself and others to achieve the best results possible.
* Demonstrate the drive, initiative and tenacity required to define winning at Bacardi.
* An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence