Description

Founded in 1992, Baltimore Crisis Response, Inc. (BCRI) is a nonprofit behavioral health services organization based in Baltimore City. Primarily serving low-income communities in Baltimore and Maryland, BCRI provides call center services, mobile crisis response, residential treatment, case management, EMS/LE diversion, and community outreach. BCRI’s mission to provide timely and effective community-based services in the least restrictive environment.

In the last two years, BCRI has expanded its services and operations immensely, increasing the workforce by around 60% and creating new service lines and locations to provide crisis and behavioral health services to more communities than ever before. However, this recent expansion of BCRI’s services to new regions and populations has resulted in a need for administrative capacity to support the resulting increase in scale and impact. The goal of this project is to build capacity and sustainability for BCRI in various administrative areas of focus so that BCRI can maximize its expansion to serve communities of Maryland as effectively as possible.

The VISTA Branding & Marketing Coordinator will use marketing strategies and consumer feedback to help BCRI build a compelling brand, create targeted messaging, and identify and pursue opportunities for community outreach. They will also collaborate with BCRI staff and board members, external stakeholders, and other behavioral health providers to promote brand awareness, craft a compelling organizational brand, expand BCRI’s public relations, and build sustainable marketing practices that will support BCRI’s expansion.

BCRI is seeking applicants with a minimum of 1 year of relevant experience and a high school diploma. Preferred qualifications are 2-5 years of relevant experience and some college education, preferably a bachelor’s degree or greater. Other desired skills include professionalism, teamwork, writing/editing skills, and a willingness to learn and grow.

The VISTA Branding & Marketing Coordinator will perform activities to build marketing capacity and sustainability. For example, they will develop and implement a branding and marketing plan that will establish a framework for improving and empowering BCRI’s image, outreach, and community impact.

The VISTA Branding & Marketing Coordinator will also create and maintain a public relations media plan for each department at BCRI that outlines which audiences will be targeted, across which channels, at what time, and with which message in order for BCRI to maximize its outreach to the community. One example includes creating “impact messages” that target certain demographics who need BCRI services.

Additionally, the VISTA Branding & Marketing Coordinator will create and compile print materials, swag, and organizational messaging using the branding and marketing plan and distribute regularly to external stakeholders, clients, staff, and at recruitment or employer events.

Qualifications

Education level: High school diploma/GED, Required. Bachelors Degree in Marketing, Communications, or related field, Strongly Preferred.

Skills: Business/entrepreneur, Communications, computers/technology, writing/editing, general skills, teamwork [other: marketing]

Language requirement: English

MUST ALSO APPLY THROUGH EXTERNAL WEBSITE: www.my.americorps.gov